1. Core Submission Document Template
Campaign Awards
Client Marketer and Mobile Solution Provider Categories
The Mob-Ex Awards 2019 HK is produced by Marketing, a publication of Lighthouse Independent Media 2/F, Connaught Harbourfront House, Connaught Road West, Sheung Wan, Hong Kong Tel: Fax:

2. Please paste your client organisation/brand logo here
Entry Details
Please paste your client organisation/brand logo here
Please provide the following information:
Name of Category
Name of Client Organisation
Name of Brand (if different from client organisation)
Name of Agency/ Media Owner/ Mobile Solution Provider
Name of Campaign

3. Please paste the entry video link if there is any.
Maximum length of video is 3 minutes. (optional but strongly recommended)

4. Challenge Campaign Start Date: Campaign End Date: Target Audience:
(10%) Max. 1 slide
The judges will be looking for: the market situation the business / brand was operating in; a clear description of the business / brand consumer challenge the mobile solution was being asked to address; and any key statistics which help illustrate the scale of this challenge in more detail.
Reminder: Eligibility period – 1 November 2017 to 31 October 2018
Challenge
Campaign Start Date:
Campaign End Date:
Target Audience:
Budget (HKD):
Key Objectives:
Market Challenge:

5. Strategy (30%) Max. 3 slides , visuals included – slide 1/3
The judges will be looking for: description of your mobile solution; the core insight or idea that the work has built on; an outline of your creative and mobile strategy; and how these were developed to be both distinctive and impactful.
Mandatory information: Core strategy, campaign concept and creative rationale.
Strategy

6. Strategy (30%) Max. 3 slides , visuals included – slide 2/3
The judges will be looking for: description of your mobile solution; the core insight or idea that the work has built on; an outline of your creative and mobile strategy; and how these were developed to be both distinctive and impactful.
Mandatory information: Core strategy, campaign concept and creative rationale.
Strategy

7. Strategy (30%) Max. 3 slides , visuals included – slide 3/3
The judges will be looking for: description of your mobile solution; the core insight or idea that the work has built on; an outline of your creative and mobile strategy; and how these were developed to be both distinctive and impactful.
Mandatory information: Core strategy, campaign concept and creative rationale.
Strategy

8. Execution (30%) Max. 3 slides , visuals included – slide 1/3
The judges will be looking for: an overview of how your campaign/strategy was implemented; the different tactics/medium used within the campaign/programme; and the roles of these different tactics/medium.

9. Execution (30%) Max. 3 slides , visuals included – slide 2/3
The judges will be looking for: an overview of how your campaign/strategy was implemented; the different tactics/medium used within the campaign/programme; and the roles of these different tactics/medium.

10. Execution (30%) Max. 3 slides , visuals included – slide 3/3
The judges will be looking for: an overview of how your campaign/strategy was implemented; the different tactics/medium used within the campaign/programme; and the roles of these different tactics/medium.

11. Results (30%) Max. 2 slides, visuals included – slide 1/2
The judges will be looking for: clear evidence/metrics demonstrating the performance, along with quantifying the result; how this has solved the marketing challenge you faced; and a clear rationale as to why you believe this qualifies for a Mob-Ex Award.

12. Results (30%) Max. 2 slides, visuals included – slide 2/2
The judges will be looking for: clear evidence/metrics demonstrating the performance, along with quantifying the result; how this has solved the marketing challenge you faced; and a clear rationale as to why you believe this qualifies for a Mob-Ex Award.