#UWOSocial June 28, 2017

UWO Social Media Guidelines Branding & administration | Posting & Listening | dealing with crisis

Branding & Administration Branding | Access | security

Administration of an account Two UWO employees must have admin access / the password If you only have one, ask Trevor to be your second Consider adding Trevor anyway: security, collaboration

UWO branding Recommended: use a UWO-branded profile picture Required: start with “UWO” or “UW Oshkosh” OR end with “at UWO” or “at UW Oshkosh” Required: Include a link to your website (uwosh.edu if you don’t have one) in your description/About section

Security Passwords must be secure, random, and unique. Change them every year or so. Do not use the name of the social media platform as a tag on your password.

Security – Don’t do this! Facebook password: pA$sw0r=D_face Twitter password: pA$sw0r=D_twit Instagram password: pA$sw0r=D_insta “But I can’t remember!” Of course you can! If you want help – use a password manager.

Security – an example…

Posting and Listening Accuracy | responsibility | Timeliness | thoughtfulness | responsiveness | do no harm

Accuracy Make sure you have all the facts. Cite and link to sources whenever possible. When a mistake is made, correct it quickly.

Responsibility Posts from your account are the voice of UWO. Posts can be linked, saved, or screenshotted before you take it down or edit it. What you post will be seen by many and remembered for years. Social media is never private.

Timeliness Assign an administrator to post and listen daily. Respond with timely and organic responses within 24 hours.

Thoughtfulness Be engaging Be inclusive Be civil Be friendly Stay woke

Responsiveness Positive feedback: retweet! respond! Questions: answer directly or refer elsewhere! Suggestions: give thanks! Even if it’s a bad idea! Criticism: give assurance that the criticism is heard! Jokes: join in the fun! (but play clean!) Offensive talk, flaming: consider deleting/reporting

Finally, Do No Harm Do not post confidential information Be careful of posting pictures of minors Don’t interact with prospective student athletes Don’t post official announcements

In case of crisis How to deal with an emergency

If you see any… Threats of violence against self Threats of violence against others Mentioning weapons, including offers to sell or buy Mentioning crimes: past, present or planned Offers to sell or buy drugs Bullying of a community member Hate or biased speech

Talk to these people 1. Emergency? 911 first. 2. UWOPD / Oshkosh PD 3. Any relevant campus departments 4. Trevor

Thank you!