1. Welcome to The Intranet
Tara Litzenberger
Source Code Communications

2. Started as a copywriter
Worked in direct marketing
Currently in corporate communications
Perpetually nosey curious
Grad student
Enjoys playing with spreadsheets
Really, really loves helping people “get” communications

3. But seriously, though….
Lead global intranet migration for 10+ factories, including planning, training, and execution
Content strategist and editorial lead
SharePoint Ambassador (and regular Community of Practice presenter) for Fortune 100 company
Created self-service template structure and content for IT
“Yambassador” and enterprise social thought leader
Analytics junkie

4. A word of caution

5. What’s The Intranet

6. What’s an Intranet?
“An intranet is a private network accessible only to an organization’s staff.”
- Nielsen, J. and Sano, D., '1994 Design of SunWeb - Sun Micro-systems’ Intranet, 1994

7. What’s an Intranet?
What you saw when you opened your browser at work the first day.

8. Not all intranets are sharepoint

9. Not all Sharepoint Sites are Intranets

10. Photo: Education Queensland International

11. What’s an Intranet? How a company delivers news
How a company shares resources
How employees access tools and information that they need to do their work
How employees collaborate

12. Types of Intranet Content
Links to apps and tools
Shared documents
Employee profiles
Blogs and social tools
Company news & events
Employee announcements
Official forms and policy documents
Department and team websites

13. Enterprise Social Network
One Tool May Not Fit All
Formal Intranet
Collaboration Space
Enterprise Social Network
Links to apps and tools
Company news & events
Official forms and policy documents
Employee announcements
Formal
Official “voice” of the company
Limited authors
Employee profiles
Department and team websites
Shared documents
DIY web space
Document sharing and storage
Many authors
Blogs
Social networks
Peer-to-peer discussion
Relatively informal
Many authors

14. The Official Intranet

15. Photo: Neilson/Norman Group

16. Photo: Neilson/Norman Group

17. Types of Intranet Content
Links to apps and tools

18. Types of Intranet Content
Company news & events

19. Types of Intranet Content
Official forms and policy documents

20. Types of Intranet Content
Some social features, like commenting and recommends

21. Intranet Trends reflect External Trends

22. Design
Photo: Neilson/Norman Group

23. Personalization “Personalization is done by the system being used.”
- Amy Schade, Neilson/Norman Group

24. Customization “Customization is done by the user.”
- Amy Schade, Neilson/Norman Group

25. Dealing with Search
Photo: Neilson/Norman Group

26. Mobile Friendly
Photo: Digital Workplace Group

27. Video and Pictures
Photos: Nielsen/Norman Group

28. Collaboration Sites

29. The SharePoint we know and hate

30. Not (entirely) sharepoint’s fault
Bad document storage design
Bad records retention
Interface not intuitive
Sites are created and abandoned
Legacy dislike
Hard to find info that is needed
Jargon. All the jargon

32. Photo: Screenshot of Sharepoint 2013

33. It’s pretty useful DIY/Self-service web sites
It really is getting more user-friendly
Secure cloud collaboration
Not that hard
Integrates with Office…and lots of other stuff

34. Types of collaboration site Content
Employee Profiles

35. Types of collaboration site Content
Shared documents

36. Types of collaboration site Content
Department sites
Photo: Jennifer Ann Mason

37. Enterprise social networks

38. I did not say “facebook At work”

39. Photo: Office Blog

40. Photo: StackExchange

41. Types of ESN Content
Peer-to-peer discussion (with many authors)

42. Types of ESN Content
Relatively informal

43. Employee Social Networks Don’t Just happen

44. Nurture collaboration
Clear guidelines for appropriate posts and use
Getting started guides
Seed content and community
Group Admin roles & responsibilities
Executive support

45. Great Resources

46. Intranet Resources Nielson/Norman Group Intranet Global Forum
Ragan Communications (sometimes)
Kilobox Communiqué
Intranet Pros Group
KC IABC
Me!

47. Questions?

48. LinkedIn: Tara Saylor Litzenberger Twitter: @AnokheeTara TaraLitzenberger@gmail.com