1. The Social Media Driver
Getting Your LMSC Behind the Wheel!

2. What are your needs? Identify your audience Identify your goals
Survey monkey, blast, paper survey
GO WHERE THE PEOPLE ARE!

3. What are your goals? Grow Spread information Build community
Gain members, larger meets, clinics
Spread information
News, announcements
Build community

4. What are the social media options?
Facebook Twitter Instagram Snapchat Other?

5. Facebook Twitter Instagram Snapchat Other?
What are They Used for?
Facebook Twitter Instagram Snapchat Other?

6. Facebook Build community through member interaction
Share any type of media!
News, events, recaps & results, photos, videos, links to articles, forum
Link to website
News, event announcements, recaps & results, photos, videos, articles, links to other websites
If you (personally) aren’t on Facebook, you are missing out!

7. Facebook: Page or GrouP?
“Like”
“Join”
Only Page can post
Forum style - members can post
Member posts get “buried”
No “official” voice
You can ‘host’ events in both
Page is more for news, group more of a community

8. Page Group
Page: Notice all posts are from NEM; engagement metrics shown
Group: Posts from different members; more like a community forum

9. Twitter 140 character limit Share any media!
Especially news, photos, links
Link to website or Facebook
Event announcements, recaps & results
Great for teams – quick announcements like practice cancellation
Retweet members’, USMS, and other interesting tweets

10. Instagram Photos & videos only Links only allowed in bio Text captions
Repost members’ photos with the Repost App.
Great for feel good stuff, meet updates, and to make things look fun!

11. Snapchat Build engagement
Photos & videos with optional captions show up to 10 seconds
Cannot be replayed if sent to individuals
Can be replayed for 24 hours if posted on your story
No links
Probably don’t need to worry about Snapchat! Definitely a lower priority.

12. Recall your goals
Grow Spread information Build community

13. Do I need a website? If you are an LMSC… YES!
Registration, LMSC bylaws, LMSC officer contact info
If you are a team... Maybe!
Information, registration, photos and videos, scheduling/results, selling swag, humor
Websites aren’t the , so much as the destination…

14. Who visits the website? NE-LMSC Membership NE-LMSC Website Visitors
23.9%
18.7%
18.1%
16.8%
12.0%
10.6%
NE-LMSC Data, June – September 2016

15. Who visits the website? NE-LMSC Membership NE-LMSC Website Visitors
23.9%
18.7%
18.1%
16.8%
12.0%
10.6%
Younger people are paying proportionally more visits to the website
NE-LMSC Data, June – September 2016

16. How do they get there? Top Sources Google New England Masters Direct
USMS.org
Facebook
Twitter
Bing
Yahoo
Great Bay Masters
Within social, 80% is Facebook and 20% is Twitter
Facebook group has 500+ members, Twitter has 50 followers… which means Twitter is comparably more effective, we just need more followers
NE-LMSC Data, June – September 2016

17. ~50% of site visits include at least one calendar or event page
What do they want?
~50% of site visits include at least one calendar or event page
1. Calendar
2. Home page
3. Places to Swim
4. News
5. Meet results
1. Calendar 40%
2. Home page 20%
3. Places to Swim 10%
4. News posts
5. Meet results
NE-LMSC Data, June – September 2016

18. What do they want? Other stuff Registration
Coaches, Officials, Volunteers
BOD info
Photos
Club links / workout times
FAQs
Social links & widgets
Swag shop
Sanctions
NE-LMSC Data, June – September 2016

19. What devices do they use?
It’s to be mobile-friendly!
NE-LMSC Data, June – September 2016

20. Now What? Set up accounts Maintain accounts with frequent updates
Consider staffing

21. How to create a fB Group

22. Tips & Tricks Keep content fresh! Post often.
“Steal” content from members, USMS, other sources
Retweets, Facebook shares, Instagram reposts
Assign multiple administrators
Split up the work & gain perspectives
If you like it, lots of other people probably will too (swim related)

23. #Winning Hashtags are cool when used correctly Emojis are great
Keep it humorous and fun!
#swim #usasconvention #usms

24. Thank you! Questions?

25. Brought to you by your friends at the NE-LMSC Alana Aubin & tim lecrone