Weekly Webinar Welcome to the Wednesday webinar! Please mute your audio connection upon logging in. For the first 10-15 mins we will discuss the topic at hand. Once we go through the presentation, we will open up for questions on what we just discussed. After there are no more questions, we will open questioning for ANY Digital resource subject. Please raise your hand in the taskbar or type your question in the questions box. Chad Jordan and John Musser SCI Digital Marketing website.request@sportclips.com

Webinar Instructions Please make sure to mute your audio connection. Submit questions through control panel.

iAPPS Training Guide STEP #1 STEP #2

Reviews Engine Intro Clients can now leave reviews on our local websites, and those reviews will live on the local websites. Those reviews (and overall review score/stars) will be picked up by Google and incorporated into the overall reviews score that Google shows when a client searches for a location.

Reviews by Category Reviewers on Google, Facebook and Yelp can only leave general/generic feedback. Reviewers on the Sport Clips websites can review specific categories: Haircut, Service, Stylist, Product and Overall Experience These reviews have their own, dedicated landing pages

How to Access Reviews Engine It is very easy to direct Clients to the Reviews Engine. Two spots on the Home Page take you to Reviews Engine Reviews Link Reviews Badge

Reviews Rating All of your reviews (from all categories) are tabulated and the total score is presented on the Home Page This review score is also being incorporated into Google’s review calculation displayed when Clients search

Negative Reviews Just like on Google, Facebook and Yelp, negative reviews will happen. Sport Clips abides by the same Reviews Policy as Google. Reviews will not be removed simply because they are negative. However, reviews can be removed if: Client uses vulgar / offensive language Client provides fake email address Client is former employee / competitor Client reviews wrong location Sport Clips Marketing Department notifies each Team Leader via email whenever a negative review is posted (with an explanation of an appropriate course of action)

Listen360 Testimonials The L360 comments can (and should!) still be published to your website. Former L360 tab was entitled “Reviews”. The new L360 is entitled “Testimonials”

Reviews Engine Updates (Coming Soon) Ability for Team Leaders to post a reply to reviews (via iAPPS) Notification / email when reviews are posted by Clients For more info, visit www.sportclips.com/reviewsengine

Digital Marketing iAPPS Log-In – www.sportclips.com/admin “Survey Says!” – www.sportclips.com/leadership Chad Jordan, website.request@sportclips.com