1. Weekly Webinar Welcome to the Wednesday webinar!
Please mute your audio connection upon logging in.
For the first mins we will discuss the topic at hand.
Once we go through the presentation, we will open up for questions on what we just discussed.
After there are no more questions, we will open questioning for ANY Digital resource subject.
Please raise your hand in the taskbar or type your question in the questions box.
Chad Jordan and John Musser
SCI Digital Marketing

2. Webinar Instructions Please make sure to mute your audio connection.
Submit questions through control panel.

3. iAPPS Training Guide
STEP #1
STEP #2

4. Local Facebook Pages
Facebook pages should be fun, engaging & informative
Common mis-uses of Facebook by TL’s
Posting of stylist’s schedules
Oversaturating the page with “act now” salesy pitches
Doing nothing (only allowing the Company posts to appear)
Not advertising / boosting posts

5. Facebook Events: Ideas
Events are great ways to create reasons for clients to come in “out-of-cycle”, boost slow times and share your page info
Idea #1 – Help-A-Hero Fundraiser – Create buzz around contributions by setting a date/time for “matching” donations, up to $500 (or some other store effort)
Idea #2 – Bring a Friend – Set a date/time for a client to come in with a NEW client and they BOTH receive an MVP upgrade for free
Idea #3 – Product Clearance – Highlight a special product and have anyone that “joins” the event and comes into get a haircut that day get the product for half-off.

6. Facebook Event: Steps to Creating
Go to your Facebook page and look for “Create an Event” button
Desktop
Mobile
(Download “FB Pages” App)

7. Add particulars like date/time/name/photo and “details”
Facebook: Events
Add particulars like date/time/name/photo and “details”
Desktop
Mobile

8. Facebook Events: Insights
Event hosts can now view insights in the right-hand column of an event page.
These insights show hosts:
The number of people who’ve seen a link to the event on Facebook
The number of people who’ve viewed the event
The number of joins, saves and maybes the event has received
For more great info, check out: and

9. Digital Marketing iAPPS Log-In – www.sportclips.com/admin
“Survey Says!” –
Chad Jordan,