1. Weekly Webinar Welcome to the Wednesday webinar!
Please mute your audio connection upon logging in.
For the first mins we will discuss the topic at hand.
Once we go through the presentation, we will open up for questions on what we just discussed.
After there are no more questions, we will open questioning for ANY Digital resource subject.
Please raise your hand in the taskbar or type your question in the questions box.
Chad Jordan and John Musser
SCI Digital Marketing

2. Webinar Instructions Please make sure to mute your audio connection.
Submit questions through control panel.

3. iAPPS Training Guide
STEP #1
STEP #2

4. Local Facebook Pages
Facebook pages should be fun, engaging & informative
Common mis-uses of Facebook by TL’s
Posting of stylist’s schedules
Oversaturating the page with “act now” salesy pitches
Doing nothing (only allowing the Company posts to appear)
Not advertising / boosting posts

5. Facebook: Video Killed the Radio Star
LIVE VIDEO is not a fad, it’s the future! (Facebook believes it will be primarily video-only in 5 years)
Be creative (next slide)
Live is the best way to interact with viewers in real time.
Field their burning questions
Hear what's on their mind
Check out their Live Reactions to gauge how your broadcast is going.

6. Facebook: Video Ideas
Idea #1 – Bottle flip challenge – have clients compete against their stylist for a chance to win a free Product (If stylist wins, she gets to draw 2 lollipops from the candy jar, 1 for the client and 1 for her)
Idea #2 – Random FREE MVP Upgrade – tell every client that comes in that one lucky MVP client that day will find out if his MVP Upgrade will be free. Livestream the massage, hot towel, etc.
Idea #3 – Client of the week interview – tell every client that between the hours of am this Wednesday, one client will be selected as the “MVP” of the week and win a free MVP upgrade

7. Facebook: Steps to Going Live
Become an admin of FB page
Make sure FB “Pages” app is on phone
Go to the location in your Pages app
Click “Publish”
The first “Live” post should introduce what exactly the “actual Live” video will be doing
For instance, ”This is Crystal coming live to you from Sport Clips Haircuts of San Luis Obipso, keep an eye out tomorrow to watch as we kick-off our “Shampoo Bottle Flip Challenge” for a chance for our clients winning great prizes!

8. Facebook: Steps to Going Live
When it’s time to truly “Go Live”, type a message into the prompt
Then click the “Video Camera” icon
This will start your live streaming session – have fun, and try to keep the video to 5 minutes or less (unless it is super engaging and you see that people are joining the “viewing” party
Don’t be scared – trial & error

9. Digital Marketing iAPPS Log-In – www.sportclips.com/admin
“Survey Says!” –
Chad Jordan,