1. Weekly Webinar Welcome to the Wednesday webinar!
Please mute your audio connection upon logging in.
For the first mins we will discuss the topic at hand.
Once we go through the presentation, we will open up for questions on what we just discussed.
After there are no more questions, we will open questioning for ANY Digital resource subject.
Please raise your hand in the taskbar or type your question in the questions box.
Chad Jordan and John Musser
SCI Digital Marketing

2. Webinar Instructions Please make sure to mute your audio connection.
Submit questions through control panel.

3. iAPPS Training Guide
STEP #1
STEP #2

4. Reviews Engine Intro
Clients can now leave reviews on our local websites, and those reviews live on the local websites.
Those reviews (and overall review score/stars) will be picked up by Google and incorporated into the overall reviews score that Google shows when a client searches for a location.

5. Reviews by Category
Reviewers on Google, Facebook and Yelp can only leave general/generic feedback.
Reviewers on the Sport Clips websites can review specific categories: Haircut, Service, Stylist, Product and Overall Experience
These reviews have their own, dedicated landing pages

6. How to Access Reviews Engine
It is very easy to direct Clients to the Reviews Engine.
Two spots on the Home Page take you to Reviews Engine
Reviews Link
Reviews Badge
Vanity URL:
sportclips.com/STORE#R
Ex: sportclips.com/IN122R

7. Reviews Rating
All of your reviews (from all categories) are tabulated and the total score is presented on the Home Page
This review score is also being incorporated into Google’s review calculation displayed when Clients search

8. Negative Reviews
Just like on Google, Facebook and Yelp, negative reviews will happen. Sport Clips abides by the same Reviews Policy as Google. Reviews will not be removed simply because they are negative. However, reviews can be removed if:
Client uses vulgar / offensive language
Client provides fake address
Client is former employee / competitor
Client reviews wrong location
us at to get it reviewed and removed

9. Listen360 Testimonials
The L360 comments can (and should!) still be published to your website.
Former L360 tab was entitled “Reviews”. The new L360 is entitled “Testimonials”

10. Responding to Reviews
All responses should follow the TAFY formula: Thanks + Acknowledge Experience + Future Action + Yield
Positive Review: Thanks for the feedback, we are glad you had a great experience. We look forward to seeing you again soon!
Neutral Review: Thanks for your review, we enjoyed serving you and hope you come again!
Negative Review: Thanks for letting us know about your recent experience. We certainly apologize that we did not meet and exceed your expectations. We will message you directly to get further details.

11. Responding to Reviews through iAPPS Unbound
After logging into iAPPS Unbound, navigate to the Dashboard and find the tab entitled “Reviews”

12. Monitoring Reviews On the Reviews tab, you will be able to see:
Which store received the review
The Client’s name
Type of review left
Rating
Comments left by the reviewer
Date of review

13. Selecting a Review for a Response
Once you click a review to which you would like to post a response, the row will turn yellow and a “Reply” button will appear

14. Posting a Reply to a Review
Once you click the “Reply” button, a prompt will appear in which you can type your response (remember TAFY). Once you click “send and post reply”, the response is posted to the store website and an is sent to the Client.

15. Response Posted to Website
Once you click the “Reply” button, the response is posted to the store website (as the store).

16. Get Alerted Each Time a Review is Made
In order to get alerted each time a review is made, you need to add your address to the “Attributes” section of iAPPS Unbound.

17. Digital Marketing iAPPS Log-In – www.sportclips.com/admin
“Survey Says!” –
Chad Jordan,