Placements Primary colors EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/153 153/162/134 208/208/208 255/227/147 Primary colors Light tint 123/69/26 26/35/7 81/8181 128/100/20 Dark tint Placements Presented by: Limor Nadav-Greenberg● Ssolution Specialist ● 21st June 2009

Agenda Ways to upload media Old vs. New Q&A Add New Placement Quick Editing Old vs. New Q&A Note: one of the major changes in terminology in MediaMind is that Flights are now called placements. We will be using this term repeatedly this week, so you better start getting used to it… 

Placement Settings

Where are we in the campaign flow? 44pt Bold After you have set up the campaign and added the contacts information (not mandatory), you can move on to the next step and upload your media plan.

Ways to upload media plan One by one – through 'Add New' – Best to use whe only several placements need to be created Quick Editing – Best to use when changes need to be done on many placements. For example when you copy a placement 10 times and need to make small changes on each one Excel Trafficking – Best to use an uplaod of a complete media plan in one go As in the current system you can use all three ways to upload media plan to EB platform. In this session we will explain how things have changed in MediaMind with respect to the placements set up, and how to create placements through the first options mentioned. The excel trafficking will be explained in the following session.

Access to Add New Placement Campaign flow > Media Plan tab Placements list 44pt Bold

Add New Placement

Add New Placement Mandatory fields Agency: disabled for "regular" users (enabled for AM's) Terminology changes: Publisher  Site Section Details  Placement Name – Now mandatory This is the view of AM’s. “Regular” media users will not be able to select anyone else other than themselves. Mandatory fields: Agency – tree view, allows to drill down to the country level (new) 2 controls: one for market, second for selecting the agency (just like in the campaign set up). You have to select the market first, and then the agency Campaign: mandatory, as usual Site: You have to select the market first, and then the site (the dropdown refreshes accordingly). Note: site sales contact is not mandatory anymore. There is no set up for it on the placement level, but on the campaign level, where the user can now add more than just one contact per site. Section: as usual. Now user can add a new section as they wish, without obtaining the publisher’s approvals. A new section inserted in MediaMind will be added to the relevant publisher in the old ACM. Placement Name: Replaces section details. Now mandatory!

Search for site Site Advanced Search: Allows to search by: site name, email address Define where to search (my market/all markets)

Package – New feature Often, agency buys from a site a package (group of placements) which share booked impressions, serving periods and costs. In the old ACM – a user had to create several placements (and divide the booked impressions between them). This has changed in MediaMind… Note: This new form of buy influence the way we decide on hard stop (cross placements) and Analytics.

Package – New feature Package: Group of placements which share the following properties: Serving dates Booked Impressions Media cost Note: Package name has to be unique to site within a campaign. (can be used in other campaigns, or for other sites in the same campaign). Booked impressions in package equals the total impressions for all placements together

Multiple Serving Periods Let's you define multiple serving periods for the placement Two multiple periods can not overlap To add more periods – click on the link Agencies sometime buy a single placement for more than one serving period. Up until now in order to support such model, the user had to create 2 flights or alternatively enter the start date of the first period and the last date of the last period. Although this feature usually should be supported by the publisher ad server, MediaMind now offers the ability to verify that the serving is indeed according to the buy. This enables the user to decide whether to apply hard stop in the downtime between the serving periods or not. Note: Changing an End date after the date has passed will be available in September (will be released in the next Service Pack).

Media Cost All fields are the same as in old the ACM, except: Booked Impressions (for cost) Ignore Over Delivery in Media Cost Calculations – came out ot ACM in July SP Terminology changes: Volume  Booked Impressions Cost Based on  Cost Model Ordered units  Booked Impressions/Clicks/Actions Cost Per Unit  CPM / CPA / CPC / Fixed Price Notes: Booked Impressions (for cost) Booked impressions (for cost) is populated by default with the value entered in the Booked impressions field. However, they do not have to match. The second one is used for calculation of costs. Ignore Over Delivery in Media Cost: Select this option if you do not want to include in reports impressions that occurred as a result of over delivery. Only booked impressions will be included in cost calculations.

In-Stream Video Tracking Placement Type Old ACM Rich Banner Banner Out-of-banner Tracking only In Game In-Stream Video In-Stream Video Tracking Mobile Ad MediaMind In-Banner Out-of-banner Tracking only In Game In-Stream Video In-Stream Video Tracking Mobile Ad In-Banner: Can be inserted only through MediaMind But visible as ‘In-Banner’ in old ACM Rich & Std. Banners: Can be inserted only through old ACM But visible as ‘Rich’ Banner’ in MediaMind In-Banner: New Placement Type, replaces rich and std. banners Enables rotation between rich and std. banners

Banner Size Control includes ALL banner sizes that exist in the system Type in text (dimensions) to search for a certain value Use 'Add New' to insert a new value Note: If a new banner size has been inserted here, it will create it for the relevant publisher in the old ACM.

Classification Classification: New feature, used for reports analysis. Will allow the agency to analyze their campaign according to these categories You can add up to 5 classifications per placement. Previously entered classification will appear in the 'suggestions list' dropdown (classification is saved on the Agency level) When you enter a classification, enter the category and in parenthesis – its precise value

Creative Shop Creative Shop: If more than one creative shop was inserted on the campaign level – the user will be able to specify the creative shop for the current placement. First creative shop inserted in the manage contacts tab will populate this field by default. E

External References This is an optional section, in which the user can specify the following, (visible to the agency and EB only): Agency Purchase Order Publisher Purchase Order External Reference information Where the user can enter an ID that matches an equivalent ID used in one of his external systems such, as Planning and Buying or Billing system.

Save and New … When inserting a new placement and selecting a saved package - information automatically populates the shared properties, and disables them.

Placement History Sub-Tab Note: There are additional tabs (creative, Targeting & Optimization and Tags) which will be detailed in the following sessions Records all activities on the placement level

Explains what has changed and how View Details Explains what has changed and how

Media Plan Tab Customizable New Fields: Placement package Placement name Multiple Periods Actual impressions (placement) Actual impressions (package) Ads in design Pending Ads Published Ads Rejected Ads Agency Classification 1- 5 Target Audience All media cost properties Ad rotation Customizable Grouped by sites by default Includes many new fields Can be filtered by each field (even if not presented)

Media Plan Tab - New Statuses In Planning Published – IO Pending signature Published Pasued (=Locked) Live Hard Stop Applied

Media Plan Tab Allows to export blank/ filled media plan, and upload back to EB Allows you to navigate to specific tabs/sub-tabs, to view or edit them. Allows you to copy with or without ads and URLs Please note: In the placement list Quick Editing and Excel Options are not available

Media Plan Tab Let's you switch to the Quick Editing (previously called Quick Trafficking) mode

Quick Editing – Edit a Placement To make the same change to multiple placements placement list (select multipule placements  edit) Various changes to several placements  QE

Quick Editing – Add New To create placements in bulk  Excel Trafficking For a single / few placements  'Add New' / QE

Multiple editing of Placements Almost all properties (across the selected placements) are editable When each placement has a different value it will appear as "Unchnaged" and when changing it here it wil affect all choosen placements

Old Vs. New Ugly images will change

The reflection of new features in old ACM Item Reflection in old ACM Booked Impressions, Serving Dates and Media Cost info when using packages Viewable but locked for editing. Shows the total amount. Multiple Serving Period Shows the very first and last dates. Placement Name Goes into section details (and vice versa). In-Banner Shows ‘In-Banner’ . However, not possible to insert In-Banner from here New Banner Size Is created for to the relevant publisher‘s Multiple Creative Shops The first is saved on the campaign level and the rest are saved on the Global Campaign level. * Note: If mandatory fields in the old ACM are left empty in MediaMind, when an 'old' user will try to make changes in the old system – he will be asked to first fill them out, and vice versa.

44pt Bold Old Vs. New Old ACM MediaMind Available Features NA Package Multiple serving Periods Classification Content Type Video Starts Site sales contact Removed from Placement level Terminology changes Flight Publisher Volume Section Details Creative Type Cost Based on Ordered Units Cost Per Unit Placement Site Booked Impressions Placement Name Placement Type Cost Model Booked Impressions/Click/Actions CPM/CPA/CPC/Fixed Price 44pt Bold

Q&A

Thank you