Future of the Industry Preliminary Compare/Contrast Report IAEWS Fall Congress October 27, 2010 Hollywood, FL

Future of the Industry Committee: Carol Barber. Encore TalentWorkx Don Ramer, CEO, Arbita Peter Weddle, Executive Director of IAEWS Ted Daywalt, CEO, VetJobs John Bell, CEO, Boxwood

Research Objective Compare and contrast opinions of employers with those of IAEWS members on the subject of emerging trends in online recruiting to determine challenges and opportunities for job boards

Methodology IAEWS members were surveyed throughout 2009. A FOTI Members Survey Report was presented at 11/09 Global Congress Employers were surveyed in the last half of 2009 and again in the 3rd quarter of 2010, using survey statements similar statements to those used for the IAEWS Member Survey Report

EMPLOYER RESPONDENT PROFILE RESPONSES TO DATE 347 POSITION/TITLE 31% President/ CEO, Principal Owner 18% VP/Manager of HR 10% Consultants 41% Other one-offs made up the balance INDUSTRIES 20% Health care/Hospitals 19% Professional Services/Business Services/Consulting 14% Media (including job boards)/advertising 8% Engineering/construction 7% Aerospace/defense 4% Education 28% Other - one-offs made up the balance

2010 Employer Survey Innovation / Changing Needs Social Media   Innovation / Changing Needs Social Media Search Engines Quality vs. Quantity

2010 Employer Survey   Innovation / Changing Needs

100% 90% 80% 42% 53% 70% 60% Site Leaders 09’ Employers 10’ Employers 50% 89% 40% 38% 30% 30% 20% 10% 14% 11% 0% 11% 6% 7% Job boards will need to better justify product offerings to maintain their price points

100% 90% 80% 34% 32% 70% 60% Site Leaders 09’ Employers 10’ Employers 50% 91% 34% 40% 38% 30% 20% 24% 10% 18% 0% 9% 10% 10% Job boards will need to revamp and/or expand their offerings to keep your business

100% 90% 80% 70% 60% Site Leaders 09’ Employers 10’ Employers 12% 50% 7% 40% 78% 18% 31% 30% 20% 26% 10% 14% 0% 22% 49% 43% You would be interested in for-fee services from job boards, such as resume mining and candidate screening

100% 90% 80% 31% 32% 70% 60% Site Leaders 09’ Employers 10’ Employers 88% 50% 41% 40% 35% 30% 20% 21% 10% 19% 0% 12% 12% 8% Job boards must invest in relevant, robust and provocative content to attract attention from the caliber of candidates you would want to recruit

2010 Employer Survey Employers & IAEWS members generally agree on the previous statements   Validates need for job boards to maintain relevance through product/service innovation and robust content Validates need for job boards’ diligence around understanding employers’ changing needs and preferences

2010 Employer Survey Could anyone share how you’re staying abreast of what your clients want and need?

2010 Employer Survey   Social Media

100% 90% 80% 70% 23% 60% Site Leaders 09’ Employers 10’ Employers 50% 20% 27% 40% 15% 30% 51% 20% 26% 25% 10% 0% 49% 24% 39% Social media/networking will become a primary method of recruiting for your company within the next five years

100% 90% 80% 70% 60% 19% Site Leaders 09’ Employers 10’ Employers 50% 16% 40% 16% 11% 30% 20% 31% 25% 21% 10% 0% 79% 33% 48% You believe Linkedin has already eclipsed job boards for professional recruiting

100% 90% 80% 70% 60% Site Leaders 09’ Employers 10’ Employers 6% 50% 4% 40% 18% 17% 30% 20% 31% 25% 25% 10% 0% 75% 45% 54% You believe that Facebook’s phenomenal growth as a recruiting platform will continue unabated

100% 90% 80% 70% 60% Site Leaders 09’ Employers 10’ Employers 8% 50% 7% 17% 40% 10% 30% 54% 20% 33% 30% 10% 0% 46% 42% 53% You believe that Twitter and sites like it will become significant vehicles for recruiting

2010 Employer Survey   Topic of most disagreement so far pertains to social media’s position in recruiting Employers view social media as a growing factor in recruiting, yet slowing down Job boards need to (and can) level the playing field

2010 Employer Survey   How can Web 2.0 tools help job boards remain competitive?

2010 Employer Survey   Search Engines

100% 90% 80% 10% 70% 60% Site Leaders 09’ Employers 10’ Employers 22% 10% 50% 40% 22% 62% 30% 20% 34% 26% 10% 0% 38% 34% 42% You believe that with its massive number of job-related searched daily, Google is in control of candidate and employer behavior

You want to know about a job board’s SEO strategy before you buy 100% 90% 80% 25% 16% 70% 60% Site Leaders 09’ Employers 10’ Employers 50% 40% 40% 37% 70% 30% 20% 24% 10% 19% 0% 30% 19% 20% You want to know about a job board’s SEO strategy before you buy

You want to know about a job board’s SEM strategy before you buy 100% 90% 80% 18% 21% 70% 60% Site Leaders 09’ Employers 10’ Employers 50% 38% 40% 40% 80% 30% 20% 27% 10% 20% 0% 20% 19% 17% You want to know about a job board’s SEM strategy before you buy

100% 90% 80% 70% 60% Site Leaders 09’ Employers 10’ Employers 10% 50% 11% 40% 25% 30% 15% 46% 20% 23% 23% 10% 0% 54% 43% 51% You predict that pay-for performance pricing will replace job posting fees in the future

2010 Employer Survey   Majority of employers and IAEWS members agree that Google influences candidate and employer behaviors Majority also agrees that SEM and SEO are important investments for job boards More than half of employers surveyed in 09’ interested in PPF pricing models; this year’s respondents are trending downwards

2010 Employer Survey   Can any of you speak to how investments in SEM and/or SEO have helped you? In general, do you think that alternative pricing models will be essential for job boards in the future?

2010 Employer Survey   Quality vs. Quantity

100% 90% 80% 28% 25% 70% 60% Site Leaders 09’ Employers 10’ Employers 50% 81% 40% 34% 40% 30% 20% 10% 21% 28% 0% 19% 11% 13% You are increasingly interested in highly targeted, 1:1 recruitment strategies that build relationships with candidates

100% 90% 80% 70% 10% 60% Site Leaders 09’ Employers 10’ Employers 15% 50% 34% 40% 68% 28% 30% 20% 24% 10% 19% 0% 32% 38% 32% To avoid public exposure and/or too many candidate responses, you are using “quit recruiting” as a strategy

2010 Employer Survey Employers are dealing with too many candidates right now and want more targeted approaches

2010 Employer Survey   How can job boards help employers manage excessive volumes? How can we help them go from quantity to quality?

2010 Employer Survey   The 64,000 Question

Job boards will go the way of newspapers during this recession 100% 90% 80% 70% 60% Site Leaders 09’ Employers 10’ Employers 50% 5% 40% 15% 9% 30% 20% 13% 25% 10% 15% 16% 0% 85% 55% 62% Job boards will go the way of newspapers during this recession

2010 Employer Survey   Why would employers see job boards in such a precarious position? What should the job board industry do to project ongoing viability?

Reference Materials available at www. EMPLOYMENT WEBSITES Reference Materials available at www.EMPLOYMENT WEBSITES.org (member’s section)