1. Emerging Trends Research 2009 Final Report
IAEWS Global Congress
November 4, 2009
Chicago, Il

2. Future of the Industry Task Force
Carol Barber, EVP, Bernard Hodes Group
John Bell, CEO, Boxwood
Ted Daywalt, CEO, VetJobs
Gautam Godhwani, CEO, Simply Hired
Don Ramer, CEO, Arbita
Peter Weddle, Executive Director of IAEWS

3. 2009 Industry Survey Industry Viability
Creation of New Revenue Streams
Marketing Approaches
Opportunities

4. Respondent Profile POSITION/TITLE 40% Principal/Owner
20% CEO/President
18% VP/Manager
18% Other
BUSINESS SIZE BASED ON CURRENT REVENUES
42% Under $1-million
29% $ million
8% $ million
9% $ million
5% $ million
8% Over $50 million

5. 2009 Industry Survey Industry Viability
Creation of New Revenue Streams
Marketing Approaches
Opportunities

6. 1. Job boards will go the way of newspapers during this recession.
80% disagree

7. 2. Job postings are rapidly becoming a commodity.
Majority agrees

8. 3. To maintain relevance, job boards will need to revamp their offerings and marketing strategies.
92% agree

9. Task Force Conclusions:
Industry Viability
Task Force Conclusions:
The task force agrees that employment
Web sites will continue to be valuable to
both employers and job seekers, with the
caveat that job boards must continuously
find ways to adjust to the rapidly changing
landscape.
Recommended reading:
6 Must Fund Recruitment Marketing Initiatives
for 2010, An Executive Brief from Arbita’s
Recruitment Genome Project

10. 2009 Industry Survey Industry Viability
Creation of New Revenue Streams
Marketing Approaches
Opportunities

11. 4. To compete in this price-driven market, job boards will need to either decrease job posting fees or add for-fee services, such as resume screening and candidate matching.
68% agree
Only 15% disagree with this statement -- what does the audience say? What are other services that could generate new revenue streams?

12. 14. Employers will continue to pay significant fees to search firms to have the guarantee of hires.
75% agree

13. 13. Pay per click / application / hire will replace job posting fees as primary revenue drivers.
36% agree

14. Task Force Conclusions:
Creation of new revenue streams
Task Force Conclusions:
The enormous popularity of advertising approaches, such as Google AdWords, would seem to contradict the respondents’ viewpoints regarding pay-for-performance (PPF).
Increasingly, employers are attracted to pay-for-performance pricing models, which they see as reducing their risk, including staffing firms.
To be competitive, the task force believes that employment Web sites will probably need to consider how PPF pricing can play a part in their business propositions.

15. Conclusions continued:
Creation of new revenue streams
Conclusions continued:
Additional new revenue stream application worth consideration include:
Professional resume writing
Resume mining
Candidate pre-screening services

16. 2009 Industry Survey Industry Viability
Creation of New Revenue Streams
Marketing Approaches
Opportunities

17. 5. Job boards must invest in relevant, robust and provocative content to attract and retain their audiences.
88% agree

18. 11. Search engine optimization (SEO) is the primary way for job boards to build traffic.
71% agree

19. 12. Search engine marketing (SEM) is essential for job boards to remain viable and competitive.
80% agree

20. Task Force Conclusions:
Marketing Approaches
Task Force Conclusions:
The task force agree with the survey results. It seems imperative that maximizing SEO and SEM opportunities can result in significant traffic increases. This coupled with a the delivery of strong content makes for a sound marketing strategy. In a presentation to the IAEWS 2009 Spring Congress, Guatam Godhwani, CEO of Simply Hired, offered 10 marketing tips for employment Web sites. Along with suggestions for optimizing site performance, he recommended compelling alerts; using RSS feeds; collecting deep profile data; publishing news-letters and blogs; forming content partnerships; and leveraging social media. His complete presentation can be found on the IAEWS Web site.

21. 2009 Industry Survey Industry Viability
Creation of New Revenue Streams
Marketing Approaches
Opportunities

22. 15. Employers are increasingly demanding highly targeted, one-to-one recruitment strategies that build relationships with candidates.
82% agree

23. 16. Due to continued layoffs, companies are moving to "quiet recruiting" to avoid public exposure.
68% agree

24. 7. LinkedIn has already eclipsed traditional job boards for professional recruiting.
22% agree

25. 8. Facebook's phenomenal growth as a recruiting platform will continue unabated.
25% agree

26. 9. Twitter and sites like it will become significant vehicles for recruiting.
53% agree

27. 10. With its massive number of job-related searches daily, Google is in control of candidate and employer behaviors.
63% agree

28. 6. Social media/networking will become a primary method of recruiting within the next 5 years.
51% agree

29. Task Force Conclusions:
Opportunities
Task Force Conclusions:
The task force agrees that social media for recruiting, despite the growth and hype around it, will not replace traditional employment sites in the near future.
By studying the attraction of social networking and building it into their sites, employment Web site operators can leverage the power of Web 2.0 for their own gain.

30. A Note of Thanks
On behalf of IAEWS, the task force wishes to thank the survey respondents for taking time to share their points of view related to the future of the industry.  

31. Reference Materials available at www.IAEWS.org (member’s section)
2009 Final Industry Survey
Executive Report
6 Must Fund Recruitment Marketing Initiatives for 2010, An Executive Brief from Arbita’s Recruitment Genome Project
IAEWS 2009 Spring Congress, Guatam Godhwani, CEO of Simply Hired, offered 10 marketing tips for employment Web sites.

32. What’s Next? The task force would like to continue this work.
2010
What’s Next?
The task force would like to continue this work.
The IAEWS task force plans to use the same survey to explore the perceptions and plans of employers in the first quarter of A report detailing those findings will be provided to IAEWS members at the Spring 2010 Congress.