1. IAEWS Global Benchmark Survey Results
2013
IAEWS Fall Congress
IAEWS Global Benchmark Survey Results
David Lewis – Survey Chair
President / CEO – AllCountyJobs.com

2. Survey Profile 74 board / owners participated
PHD Consultants LLC compiled / reported
Topic Focus for Analysis
Basic Characteristics
Cross section comparison based on region, age, visitation, board type, posting volume
Trends
Qualitative (tied to open ended questions)
IAEWS Fall Congress

3. Profile of Participating Boards
69% serve the US or were global in scope.
63% have been operating 10+ years.
60% use home grown technology.
33% have 500 postings or LESS on their sites.
67% of job postings come from advertisers / customers
31% are 1 person shops.
38% are niche players by industry.
38% see annual revenue in the $100k-$500k range
IAEWS Fall Congress

4. Mobile
83% of sites surveyed get 30% or less of their traffic via mobile devices, as in 2012.
This year 65% are mobile optimized where 39% were in
Mobile and Social are traffic drivers…with a different type of result – fewer registrations, more superficial interaction.
MESSAGE – It’s the tech + the interaction we need to focus on to successfully address them.
iPads are a challenge as they are viewed as mobile devices yet being used more like laptops.
IAEWS Fall Congress

5. More on Mobile and Social Media
Android and Facebook have the greatest effect on unique site visitors (followed by iPhone / Twitter)
Social Media and Mobile are delivering positive impact, with an iPhone app and Google ++ having the largest impact on jobs searched.
Facebook and Twitter are the only ones showing evidence of delivering visitors who then register,
IAEWS Fall Congress

6. Traffic and Content
88% of visitors spend 10 minutes or less on respondent’s sites
55% of these sites offer a Job Search Blog
69% offer a Career Support Blog
QUESTION – Does blog content carry real value to today’s job seeker?
Aggregator use UP – now a greater source of traffic than Search Engine Marketing (SEM)
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7. Tracking
Sites that track applications per posting were at 70% vs. 53% in 2012
Conversion Rates were at 42% vs. 39% in 2012.
Best sources
Direct , Job Alerts, Search Engine Traffic
Worst Sources
Social Media Sites
Pay Per Click
IAEWS Fall Congress

8. Social Media 88% have Twitter Accounts (73%)
86% have Facebook Pages (71%)
50% on Google + (34%)
54% have a LinkedIn group (51%)
IAEWS Fall Congress

9. Features 97% have a Job Alert service (92%)
92% via , 8% via text
78% offer self-service / eCommerce (65%)
35% offer a Recruiter Directory
IAEWS Fall Congress

10. Investment in Sales and Marketing
38% spend between $0-$1,000 per year on advertising / marketing.
25% spend $1,000 - $10,000
17% spend $10,000 - $50,000
58% expect to spend more this year
32% invest between $0-$1,000 per year on Sales.
36% spend $100,000 +
41% expect to spend MORE / 56% expect to spend less this year
Greatest impact on increasing site visits  External Ads
IAEWS Fall Congress

11. Investment in Technology
32% spend between $10k - $50k on technology
51% expect to spend more this year
46% expect to spend the same
33% spend more than $50k
IAEWS Fall Congress

12. Key Final Points / Findings of Note
19% offer other recruitment options besides postings (e.g. applicant filtering and screening services) but over 52% plan to do more of this in the coming year.
Is our data OLD?
98% of resumes / profiles in the databases of those surveyed say they are 5+ years old.
CHALLENGE – How to make “old” be perceived as a huge asset in the form of more passive candidates to go with the active ones.
Mobile and Social are traffic drivers…with a different type of result – fewer registrations, more superficial interaction.
MESSAGE – It’s the tech + the interaction we need to focus on to successfully address them.
IAEWS Fall Congress

13. Q & A
Thank You!
IAEWS Fall Congress