Find the story behind the numbers. YouTube Analytics.

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Presentation transcript:

Find the story behind the numbers. YouTube Analytics.

YouTube Size and Scope #1 online video site. #2 largest search engine (behind Google). #3 largest site. 4 billion + video streams per day. 60 hours of video uploaded every minute. 70% of YouTube’s traffic comes from outside the US. 72%* of US online population watch a YouTube video at least once per week. 52%** of people took action as result of watching a video online. *Source: Internal Google Data. Last updated: July **Sources: Trendstream and research firm Lightspeed, 2009; SNL Kagan, "Economics of Internet Media,” provided to eMarketer, May 21, 2009; Nielsen, 2009; "Online Video Advertisers, Content and Consumer Behavior," Online Publishers. What? Why?How it works BenefitsConclusion

What is YouTube Analytics? What? BenefitsWhat it shows How?Conclusion YouTube Analytics is a reporting tool that shows you who is engaging with your business videos and channels.

Benefits of using YouTube Analytics Discover your story Analyze how your videos perform with detailed, easy to read, data and statistics. Build your audience Track viewer trends and compare views over time. Identify traffic sources Learn where your traffic is coming from so you can analyze it in detail. Deepen engagement Find out which of your videos are driving subscribers. What? BenefitsWhat it shows How?Conclusion

What YouTube Analytics tells you Audience retention. Views and viewers. Video rankings. Ratings. Favorites. Comments. Sharing. What? BenefitsWhat it shows How?Conclusion

What you can do Track current and past viewer trends. Discover surprising new segments. Identify traffic sources. Track audience retention. Discover videos that drive engagement. Analyze your social currency. What? BenefitsWhat it shows How?Conclusion

Track current and past viewer trends. Establish comparison points for future video analysis. What? BenefitsWhat it shows How?Conclusion Overall demographic breakout for a channel or video. Male/female breakout by age. Breakout by location, gender and age.

Discover surprising new segments. Know your audience and where they watch video. What? BenefitsWhat it shows How?Conclusion Compare views and unique viewers over any time period. Analyze views by video, geography and date.

Identify traffic sources. Optimize marketing strategy around your traffic sources. What? BenefitsWhat it shows How?Conclusion Traffic segmentation by source. Referrals from YouTube, outside YouTube, Mobile Apps and Direct Traffic.

Track audience retention. Maintain consistent video engagement. What? BenefitsWhat it shows How?Conclusion View audience retention. Track attention levels as your video plays.

Discover videos that drive subs. Model your programming strategy based on your audience. What? BenefitsWhat it shows How?Conclusion Analyze net change in subscribers. View net change in subscribers by video, geography and date.

Analyze your “social currency”. Identify attributes of engaging videos and mirror them in the future. What? BenefitsWhat it shows How?Conclusion Analyze likes and dislikes by channel, video, geography and region. View share trends by video, geography, date and sharing service. Track comments on your videos.

Conclusion. What? BenefitsWhat it shows How?Conclusion Understanding what your audience finds engaging will help you make better videos and increase audience retention.

Thank you. If you have any queries or would like help setting up YouTube Analytics please contact us: