1. Video Marketing
Jessica Stoddard

2. WHAT CAN A VIDEO DO FOR YOU?
Show off location or products
Help customers make a decisions
Tell your brand story
Creates a commercial

3. WHAT DO YOU THINK IS THE SECOND LARGEST SEARCH ENGINE is?

4. GETTING STARTED WITH YOUR VIDEO
Best place to start is YouTube
Set up channel and then create a business channel.
Add profile photo and cover art.
Should also have google+ account because they can link
Then add information about brand.
Be accurate and relevant.
Go to creator’s studio to change settings.
Video manager will show all videos and this is also where you can upload videos.

5. Create Compelling Content
Content should speak directly to your audience.
Should answer questions
Avoid building a sales pitch
Share what makes you unique, what are you proud of, what do you highlight.
Keep video short, use high quality camera and images, talk directly to target audience.
Will only make it through about 70% so the shorter the better
Create a call to action in the middle and the end.

6. PROMOTING YOUTUBE VIDEOS
Purchase video promos.
Visit add words and choose best.
Link you tube video to add words account on google plus
Set your budget which is based on cost per view.
Can be instream video which plays before someone else’s video
Can also be in display which shows when people search for your key words.
Best when you are first getting started.

7. MEANINGFUL VIDEO MARKETING METRICS
Important to check metrics
Shows views, minutes watched, comments, top videos, demographics, where content was watched, and top traffic sources.
You can also look at metrics of just one video.
Audience retention information is treat because it shows over time how many people are watching. You can see when people start dropping off.

8. MARKETING
Jessica Stoddard

9. UNDERSTANDING EMAIL MARKETING
Acquiring new subscribers
Retaining subscribers
Generating Revenue
marketing can inform customers of new products, upsell premiums, encourage sharing.
marketing is strategic.
Customer Segments
From where?
Which made purchases
How much revenue
What demographics
Automated marketing is a must have
Need to leverage an online provider. Mail chimp or constant contact

10. CREATE AN EMAIL MARKETING PLAN
How to gain new members
sign up link
Lead generation pages
Coupon for address
strategy
Identify goals, its ok to have several
Goals can be to generate more sales, increase signups, reactivate a former customer
The audience you identify will become a customer segment.
What does the customer need from you to take action? Sometimes they need a hand full of s.
Build content to support the customers’ needs
Short and sweet is key!
Good content will be lost if it doesn’t load on mobile
How will the customer interact with your ?
Outline special considerations for mobile users
How often should you send you message
It is seasonal?

11. TOOLS TO LAUNCH SUCCESSFUL CAMPAIGN
Mail Chimp
Easy to use, forever free plan if list is small. Through knowledge base but limited to only support.
Constant Contact
15 a month is cheapest. edition is not user friendly. Have telephone support
Emma
New and have the most expensive plans. Unique and hands-on on boarding. Best interface. Personalized approach is best!

12. MEASURING THE SUCCESS OF EMAIL
Delivery Rate- How many people actually received the
Open Rate
Click Rate- Will be 0 if the has no links
Include links in content that is tracked separately.