Jeju, 13 – 16 May 2013Standards for Shared ICT Integrated Broadcast-Broadband (IBB) Systems - Enhanced Content Delivery Systems in Collaboration with IP-

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Jeju, 13 – 16 May 2013Standards for Shared ICT Integrated Broadcast-Broadband (IBB) Systems - Enhanced Content Delivery Systems in Collaboration with IP- Presenter: Yushi TORIGOE Director, Planning and International Affairs Department ARIB Document No: GSC17-PLEN-25 Source: ARIB Contact: Tadaaki YOKOO (ARIB) Hisakazu KATOH (NHK) Yushi TORIGOE (ARIB) GSC Session: PLEN Agenda Item: 6.8 IPTV

GSC17-PLEN-25 Standards for Shared ICT GSC-17, Jeju / Korea Copyright © 2013 ARIB all rights reserved 2 Highlight of Current Activities Integrated Broadcast-Broadband (IBB) Systems are emerged –IBB Systems are discussed in ITU-R / ITU-T Hybridcast is an IBB system developed in Japan –Standard specifications for Hybridcast has been completed at ARIB & IPTV-Forum Japan –Hybridcast enhances broadcast services by simultaneous use of Internet content –Hybridcast is using HTML5 –Hybridcast service will start soon

GSC17-PLEN-25 Standards for Shared ICT GSC-17, Jeju / Korea Copyright © 2013 ARIB all rights reserved Realize attractive Hybridcast Services –Use of a HTML5 application associated with broadcasting –Synchronized presentation of main program and Internet content –Use of big screen (TV) and second screen (smart phones or tablets) 3 Strategic Direction (1/2) Web service Web Service Conventional connected TVHybridcast Broadcasting content Main program Second screen Internet Sync. Data for apps. TV BroadcasterService Provider Broadcaster Service Provider Just switching each content on TV Mush up both content on each screen Program related content

GSC17-PLEN-25 Standards for Shared ICT GSC-17, Jeju / Korea Copyright © 2013 ARIB all rights reserved Strategic Direction (2/2) Provide safe information to viewers –When disaster occurs, emergency warnings form broadcasting are given priority on receivers Provide reliable and secure information to viewers –Keep off unintended behavior from malicious activities Provide new business opportunities –For broadcasters, network operators, service providers, content providers and manufacturers 4

GSC17-PLEN-25 Standards for Shared ICT GSC-17, Jeju / Korea Copyright © 2013 ARIB all rights reserved 5 Challenges Preservation of content integrity for protecting rights holders from unlawful activities Effective production of various program related content for broadcasters Introduction of accurate cross-stream synchronization

GSC17-PLEN-25 Standards for Shared ICT GSC-17, Jeju / Korea Copyright © 2013 ARIB all rights reserved 6 Next Steps / Actions Early establishment of world standard for IBB systems Collaboration with network operators to allow concentration of viewers’ access to program related content

GSC17-PLEN-25 Standards for Shared ICT GSC-17, Jeju / Korea Copyright © 2013 ARIB all rights reserved Proposed Resolution It is proposed to add the following sentences to the present resolution: Considering: e)that technologies for newly emerged integrated broadcast- broadband (IBB) systems could be of value to enrich IPTV services further. Resolves: -also encourage the exchange of information on enhanced content delivery systems in collaboration with IP for IBB systems. 7

GSC17-PLEN-25 Standards for Shared ICT GSC-17, Jeju / Korea Copyright © 2013 ARIB all rights reserved 8 Supplementary Slides

GSC17-PLEN-25 Standards for Shared ICT GSC-17, Jeju / KoreaCopyright © 2013 ARIB all rights reserved System concept of Hybridcast Broadcaster Broadcast program Hybridcast receiver Application execution Device linkage tarotaro tarotaro Enriched & enhanced program viewing Broadcasting (simultaneity, high-quality, high-reliability) Synchronization Service Provider (incl. non- broadcasters) The cloud Communications network (responds to viewers’ request) Broadcasters can use both channels & know how program works Presentation control Big Screen (high-quality, enjoy together) backward compatibility Provides services in conjunction with broadcasting 9 Small Screen (Portable, Personal)

GSC17-PLEN-25 Standards for Shared ICT GSC-17, Jeju / KoreaCopyright © 2013 ARIB all rights reserved Examples of Application for Hybridcast Recommend related VOD contents Support for disaster (View remote camera picture) “Second-Screen” as a smart controller and an additional display 10 CG-based Sign Language with Synchronous Technology Multi-view camera