1. Recent IPTV standardization and business model in Japan
Global Standards Collaboration (GSC) 14
DOCUMENT #:
GSC14-PLEN-056
FOR:
Presentation
SOURCE:
TTC
AGENDA ITEM:
6.5 IPTV
CONTACT(S):
Shinji ISHII
Recent IPTV standardization and business model in Japan
Shinji Ishii
Vice-Chairman
IPTV Working Group of TTC
Geneva, July 2009

2. Highlight of Current Activities
Coordination between　standardization and business model in Japan
Commercial IPTV service is widely spreading to the public in Japan
IPTV functionality being installed in TV sets.
Standardization in TTC
Consensus-building: IPTV operators (telecom operators), broadcasters and manufactures
Upstream activity to ITU-T IPTV-GSI
Geneva, July 2009

3. Strategic Direction
Goal : Provide standardized IPTV　service to the public all over Japan ☟
IPTV services can be received by mass production retail TV sets as well as by STB (Set Top Box).
IPTV functionality being installed into TV sets
Use common key components of broadcasting receiver
IPTV operators harmonized IPTV specification documents with broadcasters and manufactures for future expansion of IPTV services.
Geneva, July 2009

4. Network provider and IPTV service operator must be separate operators
Challenges
Harmonization between domestic and global de jure standardization (especially, ITU-T IPTV-GSI)
Network provider and IPTV service operator must be separate operators
Japanese regulatory issue: Refer to supplementary slide
Geneva, July 2009

5. Actions (1/2)
TTC/IPTV Working Group has four Sub-working groups. (upstream activity to ITU-T)
Network architecture SWG:
SG11, 13 and NGN-GSI
IPTV architecture, IPTV requirements, alignment with NGN network
QoE SWG
SG12, Q4/13
QoE and QoS (monitoring, measurement methods, requirements and mechanisms)
Geneva, July 2009

6. Contents protection SWG
Actions (2/2)
Contents protection SWG
SG17
Contents and IPTV service protection (architecture, requirements, functions)
End system SWG
SG9 and SG16
Home network, terminal and applications
Geneva, July 2009

7. Selection of IPTV service operator
A TV sets can provide multiple IPTV service
R/C
R/C
R/C
Broadcasting
Services
Operator
IPTV Service
operator A
IPTV Service
operator B
IPTV Service
operator C
Network Provider A
Network
Provider C
R/C
“Service change” button
On TV Remote Controller
Geneva, July 2009

8. Supplementary Slides
Geneva, July 2009

9. Japanese regulation on IPTV Service
IPTV Service Provider (ISP)
IPTV Service (Platformer)
Broadcaster on telecommunications services
(Law Concerning Broadcast on Telecommunications Services)
BB Cable
Corporation
Network Provider (Telecommunications Business Law)
Geneva, July 2009