1. IPTV Standardization and Services in Japan
DOCUMENT #:
GSC13-PLEN-51
FOR:
Presentation
SOURCE:
TTC
AGENDA ITEM:
6.6（plenary）
CONTACT(S):
Shinji Ishii
IPTV Standardization and Services in Japan
TTC, Japan
Submission Date: July 4, 2008

2. Highlight of Current Activities (1)
Japanese business background for IPTV Services
High penetration rate of Fiber-to-the-home: over 10 million subs. (20% household)
All digital broadcasting media: go to digital including Cable retransmission
In May 2008, IP re-transmission of Terrestrial Digital Broadcasting started as commercial service .
MIC Japan (Ministry of Internal Affairs and Communications)
Launch, March 2008: IPTV special committee
Equivalent to ITU-T Study Group deliberation council framework
Responsible for　IPTV-related standardization in both ITU-T IPTV-GSI and specific SGs
TTC IPTV Working Group activities
Member:
Telecom, Broadcaster, Cable, Manufacture (network equipments and TV devices)
Mainly ITU-T IPTV-GSI upstream
Involving 6 Rapporteurs (SG16, SG9, SG13)
4 Sub Working Groups
Network Architecture
QoE (and QoS)
Contents protection
End system (IPTV terminal and its home network)
Collaboration
ARIB and JCTEA (Cable standardization)

3. Highlight of Current Activities (2)
IPTV deliberation council framework
ITU
MIC
Standardization phase
Jan ~
IPTV GSI
Contribution
~ Dec. 2007
Discussion phase
March 2008 ~
FG-IPTV
IPTV special
Committee
For SG 9
Committee
For SG 11,13
Committee
For SG 16
Committee
Contribution
TTC
IPTV Working Group
Relationship
Network Architecture　SWG
QoE SWG
Contents protection SWG
End system SWG
IPTV joint Working Group
~ Dec. 2007

4. Highlight of Current Activities (3)
Start of full-fledged IPTV business
NGN: trial to commercial
full digital,
HDTV,
VoD
including digital retransmission of Terrestrial Digital Broadcasting
Near future IPTV services
Download services
Collaboration with TV Manufacturer
Mobile multimedia broadcasting
Collaboration with ARIB

5. Strategic Direction and Next Challenges
Early Standardization
Keep progression of IPTV business
Making fundamental business model
Smooth IPTV Contents procurement
Detailed Standardization
More interoperability
Roaming service between IPTV service operators
Linkage service between Mobile services, Broadcasting services
Reduce system procurement cost and operation cost
Reduce retail price Terminal device and
keep Manufacture revenue

6. Supplemental Slides

7. IPTV Services in Japan (current)
IPTV Service Provider (ISP)
IPTV Service (Platformer)
Broadcaster on telecommunications services
(Law Concerning Broadcast on Telecommunications Services)
BB Cable
Corporation
Network Provider (Telecommunications Business Law)

8. Broadcast link Services
IPTV forum (Japan)
IPTV Forum was formed in October 2006
Member: Broadcaster (8), Teleco (5) TV equipment manufacture (9), Cable (2) and otherｓ (2)
Specification documents (will be open)
Spec.
Content
delivery
service
VOD
Download IP
broadcasting IP
Re-transmission
Spec.
Scope of
Service
measures
Broadcast link Services
Internet scope
CDN scope

9. IPTV forum (Japan) A goal of IPTV Seamless Broadcast and IPTV
Subscriber can easily select IPTV operators only by using remote controller.
STB less model (TV integrated model)
Broadband button
Direct change form
Terrestrial to IPTV
Only push
Broadband button
Easy
&
Simple