1. Document No:
GSC17-PLEN-25
Source:
ARIB
Contact:
Tadaaki YOKOO (ARIB)
Hisakazu KATOH (NHK)
Yushi TORIGOE (ARIB)
GSC Session:
PLEN
Agenda Item:
6.8 IPTV
Integrated Broadcast-Broadband (IBB) Systems - Enhanced Content Delivery Systems in Collaboration with IP-
Presenter: Yushi TORIGOE
Director, Planning and International Affairs Department
ARIB

2. Highlight of Current Activities
Integrated Broadcast-Broadband (IBB) Systems are emerged
IBB Systems are discussed in ITU-R / ITU-T
Hybridcast is an IBB system developed in Japan
Standard specifications for Hybridcast has been completed at ARIB & IPTV-Forum Japan
Hybridcast enhances broadcast services by simultaneous use of Internet content
Hybridcast is using HTML5
Hybridcast service will start soon

3. Strategic Direction (1/2)
Realize attractive Hybridcast Services
Use of a HTML5 application associated with broadcasting
Synchronized presentation of main program and Internet content
Use of big screen (TV) and second screen (smart phones or tablets)
Broadcaster
Service Provider
Broadcaster
Service Provider
Broadcasting content
Web service
Broadcasting content
Web Service
Program related
content
Main program
Sync.
Internet
Internet
Data for apps.
Just switching each content on TV
Mush up both content on each screen TV
Second screen
Conventional connected TV
Hybridcast

4. Strategic Direction (2/2)
Provide safe information to viewers
When disaster occurs, emergency warnings form broadcasting are given priority on receivers
Provide reliable and secure information to viewers
Keep off unintended behavior from malicious activities
Provide new business opportunities
For broadcasters, network operators, service providers, content providers and manufacturers

5. Challenges
Preservation of content integrity for protecting rights holders from unlawful activities
Effective production of various program related content for broadcasters
Introduction of accurate cross-stream synchronization

6. Next Steps / Actions
Early establishment of world standard for IBB systems
Collaboration with network operators to allow concentration of viewers’ access to program related content

7. Proposed Resolution
It is proposed to add the following sentences to the present resolution:
Considering:
e) that technologies for newly emerged integrated broadcast-broadband (IBB) systems could be of value to enrich IPTV services further.
Resolves:
- also encourage the exchange of information on enhanced content delivery systems in collaboration with IP for IBB systems.

8. Supplementary Slides

9. System concept of Hybridcast
Big Screen
(high-quality, enjoy together)
Broadcasting
(simultaneity, high-quality, high-reliability)
Enriched & enhanced
program viewing
Broadcaster
Broadcast program
backward compatibility
Broadcasters can use both channels & know how program works
Application execution
Provides services in conjunction with broadcasting
Synchronization
The cloud
Communications network
(responds to viewers’ request)
Service Provider (incl. non-broadcasters)
Presentation control
Hybridcast
receiver
Device linkage
taro
Small Screen
(Portable, Personal)

10. Examples of Application for Hybridcast
Recommend related VOD contents
“Second-Screen” as a smart controller and an additional display
Support for disaster
(View remote camera picture)
Multi-view camera
CG-based Sign Language with Synchronous Technology