+ The Power of Branding Kanak Jha

+ What is Branding Branding is a way to make yourself, your thoughts, ideas and work accessible to anyone. “The process includes defining your brand and brand attributes, positioning your brand in a different way than your competitors and then managing all aspects of your personal brand.” – Lisa Quast, Forbes Magazine Quast, Lisa. "Personal Branding 101." Forbes. Forbes Magazine, 22 Apr Web.

+ Facebook “42% of online adults use multiple social networking sites, but Facebook remains the platform of choice.” – PewResearch Center Duggan, Maeve, and Aaron Smith. "Social Media Update 2013." Pew Research Center Internet Science Tech RSS. Pew Research Center, 30 Dec Web. 09 Aug

+ Twitter There are 304 million Twitter users every month on average. Welch, Chris, and Ben Popper. "Twitter Reaches 300 Million Active Users, but the Stock Crashes after Earnings Leak Early." The Verge. N.p., 28 Apr Web. 09 Aug

+ Importance of Branding

+ Social Media Presence Branding encompasses many of the topics we discussed in this course Privacy Ownership Social Capital By branding you have more control over your identity Consider how permanent your brand can be

+ Permanent Images “Samuel Gosling, the University, Austin, said, ‘We found that judgments of people based on nothing but their Facebook profiles correlate pretty strongly with our measure of what that person is really like, and that measure consists of both how the profile owner sees him or herself and how that profile owner’s friends see the profile owner.’” Rosen, Jeffrey. "The Web Means the End of Forgetting." The New York Times. The New York Times, 24 July Web. 09 Aug

+ Effective Branding What creates an effective brand? Example: Gisele Bundchen Avatar photos Descriptions Content

+ Branding for Aspiring Journalists

+ Your Identity “The kind of naming policy that Facebook and Google Plus have is actually a radical departure from the way identity and speech interact in the real world. They attach identity more strongly to every act of online speech than almost any real world situation does,” said The Atlantic’s Alexis Madrigal Madrigal, Alexis. "Why Facebook and Google's Concept of 'Real Names' Is Revolutionary." The Atlantic. N.p., 5 Aug Web. Your name will be associated with your work

+ Ready, aim and then fire Know what you want your brand to look like before building it Then work to maintain it

+ Content Decide what you are passionate about while building your brand What topics interest you? What do you excel at? It is not all about talking about yourself, but selling yourself along with your content

+ Tailored Topics You may be talented at finding hard hitting local political stories Your medium should be apparent via your brand Video: Link your YouTube or Vimeo accounts to Facebook and Twitter Print: Link your blog to your accounts

+ Objectivity? How do you stay objective when you are talking about topics which interest you? Report both sides of the story Do not be afraid to have a stance This can help you to attract future employment or projects For aspiring journalists, good branding begins with good journalism

+ Maintaining a Brand Maintenance is not an easy task Set goals for your work Engage with your audience Stay tailored

+ Benefits of Branding Branding increases your work’s value A prime example is Starbucks for a consumer brand

+ More Benefits of Branding Personal branding can work as a portfolio or resume The Clark Walter example from class in Mashable Larson, Eric. "No Resume, No Cover Letter - Instagram Scored the Job." Mashable. N.p., 14 Dec Web. 09 Aug

+ Details of Successful Branding Gisele Bundchen Utilized key steps: Leveraged Tailored Possibly the first billionaire supermodel according to Forbes Issac, Cheryl. "6 Personal Branding Lessons Learned From Forbes Celebrity 100 Women." Forbes. Forbes Magazine, n.d. Web. 09 Aug

+ Successful Branding Andy Carvin is a prime example "Tips and Tools for Journalists to Brand Themselves." Tips and Tools for Journalists to Brand Themselves. N.p., n.d. Web. 09 Aug

+ Conclusion Personal branding can help you further your career You will build a following You will build a portfolio for your work You will build a public identity