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Creating and Protecting your Personal Brand with Social Media ISM FLORIDA GULF COAST April 18, 2013 www.procurementexpertise.com
What is a personal brand? Why it matters Who Is a personal brand? Facebook relevance Twitter Google+ Reach LinkedIn www.procurementexpertise.com WHAT YOU WILL LEARN…
Brand is a collection of attributes that other people associate with a company, product or PERSON The process by which we market OURSELVES to others What do you stand for? What do you do? Who are your customers? (potential employers?) www.procurementexpertise.com WHAT IS PERSONAL BRANDING?
Social media tools have tremendous power to put you in contact with thousands of people. In order to build your online brand you need to know all the possibilities, as well as how all of your activities are working together. It is important to be consistent so that each part of your social media network is contributing to the brand you are trying to build. www.procurementexpertise.com WHY IT MATTERS…
www.procurementexpertise.com WHO IS A PERSONAL BRAND?
Your Career Lead Generation Professional Development Networking Your Ideas Idea Generation www.procurementexpertise.com YOUR PERSONAL BRAND IN A SOCIAL MEDIA WORLD…
Users: 845 Million+ Use your cover photo to show off your personality. Keep your work and education history up to date and relevant. Add milestones and experiences that further enhance your image. Customize your privacy settings and hide past content that is unfavorable. www.procurementexpertise.com
Number of users: 140 Million+ Twitter is a micro-blogging platform, allowing you to share updates with your followers in 140 characters or less. It is a great way to share content about your interests and industry. You can search just about anything you are interested in and join conversations in real time, find the latest news and connect to users with similar interests. Find a new job www.procurementexpertise.com Twitter
Number of Users: 100 Million+ Google+ allows users to group their contacts into circles. This allows users to regulate who sees what information. Be mindful of what content you make public. Content shared on Google+ shows upi in Google search results, so make sure it is positive. Each user has a profile that displays information about themselves. www.procurementexpertise.com Google+
www.procurementexpertise.com 1.Goggle yourself 2.How do your customers / suppliers see you? 3.Provides advice on how to build a stellar online identity that is aligned with your real-world personal brand Online ID Calculator REACH www.onlineidcalculator.com
1.Create a “Career Magnet” Keyword Optimization Profile 2.Build Your Network 3.Search for the Right People and Groups 4.Get Involved…be a part of the conversation www.procurementexpertise.com LinkedIn
Show people what you have to offer Provide proof of what you can do Make it easy for people to contact you Make it easy to find you on Linekdin Be completely professional and consistent www.procurementexpertise.com 1. CREATE A “CAREER MAGNET” Keyword Optimized Profile
HOW TO CREATE A “KEY WORD” OPTIMIZED PROFILE www.procurementexpertise.com www.wordle.net 1.Supplier 2.Forecast 3.Based 4.Inventory 5.Develop 6.Agreements 7.Materials
Even if you optimize your profile with great keywords, you still need to be found… 500 connections in the MAGIC number 93% of LinkedIn users have less than 500 connections If you grow your network to 500+ you will be in the top 7% of LinkedIn users. www.procurementexpertise.com 2. BUILD YOUR NETWORK
Add Power Networkers Become an Open Networker Add everyone you know www.procurementexpertise.com BUILD YOUR NETWORK
www.procurementexpertise.com JOIN GROUPS – 50+
USE YOUR GROUPS TO BUILD YOUR NETWORK… www.procurementexpertise.com
Linkedin is a stepping stone to building relationships Network to find industry information, the hidden job market (often the best market), sales peoples background, etc. You need to be able to reach the right people www.procurementexpertise.com 3. SEARCH FOR THE RIGHT PEOPLE
www.procurementexpertise.com USE THE ADVANCED PEOPLE SEARCH
You build a great personal brand on Linekdin 2 ways: Your Profile Your Actions Help others and they will help you! www.procurementexpertise.com GET INVOLVED
www.procurementexpertise.com THE BRAND CALLED YOU! “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEO’s of our own companies: Me Inc. To be in business today, our most important job is the be head marketer for the brand called You” Tom Peters
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