Developing a policy on social media Judith Baines.
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Developing a policy on social media Judith Baines
2 billion views a day 24 hours video uploaded every minute http://www.viralblog.com/research/youtube-statistics/
http://www.facebook.com/press/info.php?statistics 500 million active users 25 billion pieces of content shared each month
Social NetworkingSocial Media “Web 2.0” User-generated content Interaction Networks People not technology
Possible uses for web 2.0? Marketing / advertising Building your brand Service delivery News Quick Queries Information Management Students using it for research and on- line networking; creating their own brand
Student Workshop: Digital Footprints Why this is important What is your digital footprint? Finding your footprint Beware your digital footprint Develop your online presence Employers’ digital presence Netiquette
Policy & Strategy Early days but services starting to write policies Do you have one?
Strategy Identify the task and the desired outcomes Choose the medium of communication that is simplest most logical and most effective Reach your audience where they are most likely to be Market it
Policy – questions to ask Who writes it? How often? How is it written? Can students say what they want? How will you monitor it? How will you judge whether it has been successful? Can staff opt in/out? When should you review it?
Service’s digital footprint Do we need to control it? Can we control it? Should they all have the same appearance? Personal & institutional digital footprints
Tips Do experiment but start small Get the balance right between promotion and providing valuable information Cross-promotion is key Dedicate plenty of time and be realistic Get the team on board, but don’t force them? Use students!