LINKING YOUR COMPANY BRAND TO GOLF THE SHROPSHIRE & HEREFORDSHIRE COUNTY GOLF PARTNERSHIP

INTRODUCTION The Shropshire & Herefordshire County Golf Partnership (SHCGP) represents a brand new beginning for the management, development and organisation of golf in Shropshire & Herefordshire. For the first time, the county men, ladies, juniors and professional associations are joining forces to work as one body, for the good of the game in Shropshire & Herefordshire. Golf is currently played by over 5 million people in England and represents the nation’s fifth most popular participant sport and meets the Governments Health Agenda.

ABOUT US Shropshire & Herefordshire County Golf Partnership is a voluntary organisation supported by the England Golf Partnership and Sport England involving representatives from: -Shropshire & Herefordshire Union of Golf Clubs (SHUGC) -Shropshire & Herefordshire Professional Golfers’ Association (SHPGA) -Shropshire Ladies’ County Golf Association (SHLCGA) The work of SHCGP involves communicating directly with over 13,000 golfers at 37 golf clubs in Shropshire & Herefordshire; supporting and encouraging all county events, matches and training programmes; developing the game at grassroots level, talent spotting and encouraging newcomers into the game.

S&HCGP OBJECTIVES Promote golf in Shropshire & Herefordshire and increase its awareness throughout both counties Introduce more people to golf in Shropshire & Herefordshire, regardless of age, gender or background Make it easier for people to join a golf club in Shropshire & Herefordshire Encourage people to play golf more regularly and golfers to stay in the game Undertake the training provision and delivery, and support the network of volunteers Promote and implement good practice in equity and safeguarding children Increase the number of golf clubs that achieve GolfMark/ClubMark accreditation Support the development of golfing talent Educate on the rules and etiquette of the game Provide a pathway to success for the elite players

CRITICAL SUCCESS FACTORS Additional funding is required to: Support existing and future development programmes to encourage more people from the local community to ‘give golf a go,’ regardless of their age, gender or background Nurture and develop players with potential

S&HCGP TARGET AUDIENCE Existing 13,000 golfers in Shropshire & Herefordshire All casual golfers in Shropshire & Herefordshire – those who are not members of golf clubs Taking golf into Primary, Secondary Schools and after school clubs Potential new golfers of all ages, genders and backgrounds throughout Shropshire & Herefordshire Corporate ‘nomadic’ golfers Representatives at clubs, other counties and national governing bodies – EGU, EWGA, PGA, Golf Foundation, R&A, LGU, LET and Sport England

Junior County Academy Programme Talent spotting days across both Counties 10 County Academies in both Shropshire & Herefordshire schooling 80 youngsters Highly skilled qualified Academy PGA Level 3 Coaches supported by team of PGA Level 1 Volunteers Selected juniors coached monthly in all aspects of golf tuition Excellent advertising opportunity with high media profile

POTENTIAL HIDDEN TALENT Newcomers: JuniorsJuniors MenMen Women and girlsWomen and girls year olds20-40 year olds Over 50’sOver 50’s Corporate golfersCorporate golfers Holiday golfersHoliday golfers

COMMERCIAL OPPORTUNITIES Putting your company brand and products in front of everyone who plays and is associated with the game of golf in Shropshire & HerefordshirePutting your company brand and products in front of everyone who plays and is associated with the game of golf in Shropshire & Herefordshire Range of packages to suit all budgets Range of packages to suit all budgets Sponsorship of Shropshire & Herefordshire Golf Events Sponsorship of Shropshire & Herefordshire Golf Events County Academy programme sponsorships County Academy programme sponsorships Sponsorship of calendar events Sponsorship of calendar events

BENEFITS Direct marketing/mailing opportunities to all golfers and potential golfers in Shropshire & HerefordshireDirect marketing/mailing opportunities to all golfers and potential golfers in Shropshire & Herefordshire Exposure on excellent interactive SHCGP website supported and developed by The England Golf PartnershipExposure on excellent interactive SHCGP website supported and developed by The England Golf Partnershipwww.shropshireherefordshiregolfpartnership.co.uk Brand association and exposure at county golf partnership events, golf club open days, Academy and SHCGP golf development initiativesBrand association and exposure at county golf partnership events, golf club open days, Academy and SHCGP golf development initiatives Extensive media coverage Shropshire Star, Hereford Times,Extensive media coverage Shropshire Star, Hereford Times, BBC Radio Shropshire and many golf magazines & publications BBC Radio Shropshire and many golf magazines & publications

MORE BENEFITS … Editorial coverage in newsletters and literature Editorial coverage in newsletters and literature Many PR and photo opportunities Many PR and photo opportunities On-site promotional displays at major championship events On-site promotional displays at major championship events Free advertising in annual fixture diaries Free advertising in annual fixture diaries Community involvement Community involvement

PROFILE OF CLUB GOLFER Discerning purchasers with medium to high disposable income Influential and the power to influence others Golf clubs provide a fantastic business network Undivided attention

WEBSITE

County Academy Sponsor Package 1: £ 1,500.00/Team Academy Coach/Volunteer Team Sponsor Brand/Company Logo on Coach/volunteer clothing displayed at all County Golf Partnership/National events Direct marketing opportunities to all Shropshire & Herefordshire golfers Banner Advertising on SHCGP Website VIP Invitations to key County Golf Partnership Academy events/presentations/dinners Reduction on Corporate/Group/Team building coaching days

Sponsor Package 2: £ Banner Advertising on: Advertising in all fixture diaries PR and press opportunities VIP invite to sponsors’ golf day Reduction on Corporate/Group/Team building coaching days

on Mention at all County Golf Partnership Events as supporterMention at all County Golf Partnership Events as supporter Sponsor Pack 3: £100.00

SHCGP CONTACTS Shropshire & Herefordshire County Development Officer Mark Taylor PGA Professional Telephone: Mobile: