1. Increasing adult participation through Get into Golf Phil Graham Durham County Development Officer

2. Club Membership (Previous 2 Years)DurhamNational Club Membership Total (Average Size)550499 Membership Changes – Increased36%21% Membership Changes – Decreased64%55% Membership Changes – Unchanged0%24% 36% of Durham clubs have increased membership over previous 2 years. Higher than national average (21%). 64% of Durham clubs have seen a decrease in membership over same period. Again, this is higher than the national average.

3. Review of 2014-15 (Get into Golf) 19 golf clubs and facilities involved in Get into Golf delivery. Over 600 adult participants (aged 26+) through 5 week structured coaching programmes between April 2014 – March 2015. 160 + young adults aged 14-25 through similar structured coaching programmes during same time frame. Over 300 new regular participants who began their journey with Get into Golf in County Durham. 50 + participants have now gone on to become club members.

4. Get into Golf - Participant Feedback Survey Background information Almost an exact 50/50 split in terms of gender. Highest number of participants in the age range 45-54 years old. 32% of participants heard of scheme via poster/flyer at the venue. Experience rating 95.1% rated ‘value for money’ as either good or excellent. 93.8% rated ‘ease of booking’ as either good or excellent. 98.8% rated ‘coaching’ as either good or excellent.

5. Follow on opportunities Only 74% of participants were offered any follow on opportunities by either the PGA Professional or the golf facility. 26% not offered follow on - possibly ‘lost’ to the club / game. Engaged in activity following Get into Golf course (or intend to) 46% - further group coaching 32% - individual coaching 42% - participation at 18 hole course 14% - now engaged in club membership (incl. Academy and/or Taster) Get into Golf - Participant Feedback Survey

6. Get into Golf - Club Feedback Survey Darlington Golf Club ‘Get into Golf has had an impact on club membership figures’ ‘The scheme has helped to recruit new people into the game’ 70 new adult members recruited since April 2014 21 new junior members (aged 14+) Heworth Golf Club 7 new full members as a result of Get into Golf activity 20 new junior members (aged 14+)

7. What is Get into Golf? The campaign is run by the England Golf Partnership and brings together England Golf and the PGA. It aims to provide and promote introductory and intermediate activities. It helps make the game more accessible than ever before. Over the last 18 months more than 91,000 people across England have participated in Get into Golf taster sessions or beginner courses Michael Harris - Editor, Golf Monthly Magazine “ There could be as many as 8.5 million people in the UK interested in taking up Golf. If only 20 per cent of that number actually became golfers then the game would be in a very healthy position indeed.”

8. Products Our standard county offer in Durham is: 5 hours for £25

9. How activities are setup and listed online Clubs can now setup and upload their own activities to the national website www.getintogolf.org using your England Golf Clubhouse login details. www.getintogolf.org Your CDO can also support this process and list activities for you. This requires a short conversation with the PGA Pro to confirm dates, times, min/max numbers, category etc.

10. How activities are viewed and booked

11. Scale of Activity When people are ready to book we need to make sure that the product is still available, if not we are creating an out of stock situation and losing the booking/conversion. In practical terms this means we need courses listed in advance. Some Durham clubs have courses listed for the entire summer period (April – September). Their potential customers will not be disappointed!

12. Get into Golf partner comments

13. National Marketing Campaign and Partners SOCIAL MEDIA 12m reach. Connecting the right people with right messages. PROMOTIONAL MATERIALS Catalogue of items for local promotions. NATIONAL ORGANISATIONS 12m reach. Connecting with more people UNIQUE CONTENT Changing attitudes towards Golf DIGITAL ADVERTISING 11.3m Targeted and measurable advertising

14. Great promotional tool Creates connections with the public Easy to set up Ability to target areas with high footfall. The net is very versatile and can be used in and outdoors. Free of charge to use Ideal for getting participant information and sign posting to your club/facility Local Marketing and Promotion Inflatable Golf Nets (Club ‘Open Days’)

15. Banners – pop upPull up banners PVC banners Finn + sail flags

16. From beginner to Golfer Get into Golf – Beginner Course (5 hours of coaching for £25) Full Club Membership (£POA!) How do we get a beginner participant from here? …to here?

17. From beginner to Golfer 3 START PLAYING WITH FRIENDS Give beginners access to the course by letting them try a few holes so that they get the feeling of the game and enjoy being out on the course with their friends. GETTING OUT ON THE COURSE 2 Take beginners on to the course and introduce them to others of the same level. Try golf roll-ups for beginners or novices. 4 FURTHER LESSONS FROM A PGA PROFESSIONAL To help improve and enjoy the game. JOIN THE CLUB 5 Introductory membership, get involved with the club, meet like minded people to play with. GET A HANDICAP 6 Encourage members to support and engage with new players so that they may obtain a handicap. ACTIVE MEMBER 7 Playing regularly with the golf section, through a variety of social and competitive opportunities. 1 BEGINNER COURSE Learn the basics of the game.

18. We have worked with a design and print company to set up these A5 size leaflets. The front cover (right-hand side) includes club logo and contact details. The back cover (left-hand side) includes a space to detail any membership offers you have.

19. On the leaflets, the idea is to have a ‘pathway to membership’ identified to clarify the steps for a beginner golfer. Ideally, with small jumps in price between stages on the pathway. Clubs can order these leaflets through me, by providing your own pathway details and info. (Price = approx. £140 for 500)

20. Trial Membership Example

21. National Accreditation Designed to support all golf clubs Support from CDO Caters for Men, Ladies and Juniors Focus on achieving distinct operating standards in four key areas

22. GolfMark Recruitment + Retention Supporting your club to attract new members and players and increase the participation of existing members Management + Sustainability Helping to develop your club through practical business planning Safeguarding Ensuring your club has appropriate policies and procedures in place Coaching + Competitions Enhancing coaching and playing opportunities at your club for all golfers

23. Benefits of achieving GolfMark County Development Officer and England Golf support. Free place for one professional at your club on a Golf Xtreme activators course 50% discount on the Golf Foundation’s Junior Golf leaders workshop Free place for one member of your club on a Tri Golf activators course. Support To open potential opportunities to apply and access funding streams. In creating links within the community by identifying potential customers and engaging with them more effectively.

24. GolfMark benefit package Branding A GolfMark plaque & certificate GolfMark & England Golf logos Web banners Beer mats highlighting features of GolfMark Marketing A template news release to announce the attainment of the award An email list of local press contacts Assistance increasing your clubs social media presence using the support of England Golf's Twitter and Facebook audiences A press release to local media A discount for adverts in the National Club Golfer magazine Eligibility for the GolfMark Club of the Year Award

25. Club Visits Jason Budd & Phil Graham can visit your club/facility to support and assist with any development needs you may have. GolfMark Professional, Manager, Junior Organiser, Committee member, Ladies representative, Access to Wi-Fi Get into Golf Professional, Manager, Marketing representative (if available) Recruitment Current membership figures and age ranges (Visiting officer will email out before visit), Copy of exit surveys (where possible), Ideas that you have for promotion

26. Local Contacts Jason Budd Junior Golf Club Offer CACI/Insight Club Surveys External Funding Retention Supporting CGP & CDO Phil Graham Get into Golf - Recruitment Get into Golf - Marketing GolfMark Event planning + promotion Operational Plan delivery Volunteering + Training Communication – Social Media

27. Phil Graham 07584 240420 p.graham@englandgolf.org Please ensure you have completed the Support Checklist so that we can contact you about your enquiry.