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Www.englandhockey.co.uk GB and England Hockey Sponsorship Summary.

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Presentation on theme: "Www.englandhockey.co.uk GB and England Hockey Sponsorship Summary."— Presentation transcript:

1 www.englandhockey.co.uk GB and England Hockey Sponsorship Summary

2  Hockey is only team Olympic & Commonwealth Sport  1.2b global audience for England v India at Commonwealths  Medal success (Men – 4 th in world and European Champions, Women – 5 th in world and World Cup Bronze)  3 rd biggest sport at London 2012, 630K tickets  Played by over 130K people every week  960 affiliated clubs and 15000 hockey playing schools  Truly mixed sport - 54% male, 46% female  ABC1 audience – 61% of players degree educated  Second most popular university sport

3 Enjoy National Success 2009 European Championships: men Gold medallists and women Bronze medallists Youth Olympics: GB women Gold medallists and men Bronze medallists 2010 World Championships: men placed 4 th Men’s Champion Trophy: England Silver medallists Men’s 4 Nations: GB Silver medallists Women’s World Cup: England Bronze medallists Women’s Champions Trophy: England Bronze medallists Commonwealth Games: Women’s Bronze medallists TODAY World Ranking – Men 4 th and Women 5 th LONDON 2012 GB Hockey are Great Britain’s best chance of a team medal success (additional UK Sport investment) 15000 capacity National Stadium at Eton Manor becomes home for international teams

4 hjdbhj Endorsement from Olympians 52 elite athletes 14 coaching and support staff National heroes and ethical role models – household names in 2012 Athlete appearances Masters Hockey – Over 40s to 65s inc. 180 high net-worth internationals

5 Raise your profile at major events Men 2011 European Championships (Germany) London Cup (Chiswick, London) Champions Trophy (India) Women 2011 European Championships (Germany) Champions Trophy (Holland) Men 2012 Olympics (Olympic Park, London) Test Event (Olympic Park, London) European Indoor Champs (Germany) Women 2012 Olympics (Olympic Park, London) Test Event (Olympic Park, London) Champions Trophy (Argentina) Junior Competitions Under 21s, 18s, 16s Domestic Competitions super sixes 2012 – National Indoor Hockey Finals (Wembley Arena) Premiership Finals and GB Superleague

6 Be part of London 2012 Hockey stadium in Olympic Park 630,000 tickets, the third biggest sport at London 2012 VIP Olympic Hospitality packages including GB tickets, Send Off Dinner, after games party National programme of Hockey Nation 2012 activities including 1)The Big Dribble 2)Five Week Frenzy 3)Hockey Houses 4)Coach Engagement Day 5)Send Off Gala Dinner 6)Online Portal

7 Mass exposure through TV EXAMPLE VALUE 2008 Women’s Champions Trophy in Germany (most recent media evaluation) 72m global TV viewers, 194 hours in 11 countries Title sponsor media value €624,000, CPT - €0.32 FUTURE 2011 European Championships – August 2011 – BBC super sixes Finals – 29 Jan 2012 – Sky Sports Test Event – May 2012 – BBC London Cup 2012 – June 2012 – Sky Sports (TBC) Olympic Games – August 2012 – BBC/Eurosport Men’s and Women’s Champions Trophy streaming

8 Activation through hockey’s grassroots 960 affiliated clubs with over 130,000 club players – AB demographic Premier League – 2400 players, super sixes Championships, Mixed Trophy and Masters Over 40s Volunteer workforce – 20,000 coaches, 10,000 umpires, 2,000 young leaders Grow Your Own initiative incorporating national club Open Day and Capital investment programme Rush Hockey – new, casual form of the game making hockey more accessible Get Back Into – vehicle for 18-55 yr old women to return to the sport through a fun, friendly programme

9 Nurture Future Generations 12000 children in ‘Single System’ performance pathway 3 National Performance Centres 120 Junior Development Centres 60 Junior Academy Centres The Futures Cup – national trials Quicksticks (7-11s) – 3000 schools Annual National Schools Festival The 1908 Club supports the Junior Development Fund which helps nurture talent irrespective of background

10 Professional Rewards Suburban Mindset Liberal Opinions Alpha Territory 18%, mostly married, children, managerial, broadsheet readers 13%, semi-detached housing, regional press, respond to DM 13%, young professionals, sports fans, web savvy, disposable income 9%, well-educated, career- driven, cash rich but time poor  54% male, 46% female – most equal gender split of Olympic sports  130K regular club players, 1.5m play in schools, 630K Olympic tickets  55K unique web users pcm, 60K database (est. 1m post 2012)  Growing social media – 3600 Twitter, 1100 Facebook, EHTV  Active PR activity across TV, broadsheets, radio and magazines

11  Association with world class success  Alignment with strong values – passion, speed, respect  Global and national brand awareness  Olympic and London 2012 cut-through  Leverage comprehensive major events programme  Reach new audiences targeting mixed, ABC1 demographic  Deliver a CSR agenda through community initiatives to build consumer affinity  All sponsorship revenue reinvested back in the sport

12 We would relish the opportunity to understand more about how our great sport can deliver your commercial objectives. Contact details  Jonathan Cockcroft (Commercial and Membership Director) ◦ jonathan.cockcroft@englandhockey.org and 07921 059 386 jonathan.cockcroft@englandhockey.org  Matthew Shuker (Head of Rights Sales - consultant) ◦ mat@oaksconsultancy.co.uk and 07584 188 571 mat@oaksconsultancy.co.uk www.englandhockey.co.ukwww.englandhockey.co.uk for more background


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