Social Media – Why It Matters & Why You Should CONNECT to

Introductions Kelly Flowers GrowthVine, LLC Principal, Social & Mobile Strategy Russell Treat Enersys Corporation ENTELEC Director

Agenda 1. Social Media ENTELEC Community

What is Social Media? Using web-based and mobile based technologies to share, engage and collaborate… S haring information and multimedia F inding people like you L earning and Lurking C onnecting with others in new ways

The numbers continue to GROW In the US, social networks and blogs reach nearly 80% of US Internet users (Nielsen) Nearly 2/3 of adults who use the Internet, use social media platforms (Pew Internet) The fastest growth demographic for social media is 50 & older adults (Flowtown)

Why it matters? Conversations are happening online Connections are being made online Resources are being shared online Careers are being advanced online

Public vs. Private Public social networks- Twitter, LinkedIn, Facebook, YouTube, etc Private social networks- ENTELEC Community Members only Industry information Keeping up with organization Building online contacts

Types of public tools

Top tools for professionals Twitter- Using 140 characters to send messages Share Articles Ask Questions Distribute facts and statistics Promote events Find and connect with others with similar interests LinkedIn- website primarily focused for business users Research and connect with individuals or companies Participate in industry conversations Facebook- website used for social interactions Connect in more meaningful ways to colleagues Use as a platform to share articles, video, etc Youtube Video storing & viewing site

Advantages of using Social Media The line between personal and professional is becoming blurred Taking advantage of the personal anecdotes to build professional relationships

Uses for Social Media? PersonalProfessional Learning about thingsProfessional Education Finding friends and others like meNetworking Sharing informationBrand-building Asking adviceFinding and sharing new ideas

Why do you participate with ENTELEC? Education Networking Brand-building New ideas

What’s in for me? Education Resource Library Discussion posts with peers Networking Member directory Finding members with like interests Brand-building Blogging Discussion Posts Most Active Members New Ideas Discussion Posts Recent Shared Files Relationship with ENTELEC Latest announcements What’s hot now? Centralized workspace for Committees

Public/ Non-member View

Login

Enhanced Profile

Profile

Member View Recent Shared Files Popular Search Terms Latest Discussions Recent Blogs

ENTELEC Community Contents Communities- A topic- based sub-group within the ENTELEC Community website that requires you to join; has its own discussion group and library Discussions- Listserv/discussion forum Libraries- Where documents are stored Permissions- Security levels based on your membership

My Communities

Community Types 1.Committees 2.General Discussion Groups 3.Member Created Communities

Member-created Communities Warning!! Don’t over- segment

Joining Communities

Member Directory

Advanced Search

Networking-Adding Contacts

Sending messages to contacts

Managing Contacts

Libraries

“File Cabinets” for different sub- groups or communities

Library Contents

Library Entry

Library- Advanced Search

Add a New Library Entry

Uploading File

Discussions

Searching in Discussions

Managing Subscriptions

Inside Discussion Groups

Inside Discussion Post

Reply to Discussion Post

Connect with Author

Searching Discussion Groups

Editing Signature

Blogs

View, Comment, Rate & Share Blogs

Create a Blog

Mobile

Kindle Fire Mobile Apps

Mobile Membership App

1.Member Directory 2.Tweets, Blogs, Shared Resources 3.Discussions 4.Messages from Contacts 5.Your member connections 6.Profile details 7.Announcements

Top 5 ways to become an MVP 1.Upload your photo 2.Fill in enhanced profile details 3.Post a new discussion or reply to a post by another 4.Write a blog entry 5.Upload a document

Questions?