Created by BM|DESIGN|ER Stayokay Current Educational Common Interest Individual Business other

Created by BM|DESIGN|ER PARTNERS Suppliers Hostelling International WWF Humanitas Red Cross Doe en Wens Stichting Outsourcing companies ISO EU Eco Label VALUE PROPOSITION ‘meet, share, enjoy’ experience good price-quality ration safe, calm, natural location activities (outsourced) flexible F&B offers simple, modern design meeting facilities CUSTOMERS Educational 64.3% (of total guests) Common Interest 20.1% Individual 10.1% Business 4.6% KEY ACTIVITIES Sales efforts accommodating customers providing F&B services maintaining contracted partners RELATIONSHIPS 'daarbuiten' newsletter Social Media membership programme 'daarbuiten' magazine newsletter CRM Database account management KEY RESOURCES Human Resources buildings equipment Stayokay brand IT infrastructure centralized sales force DISTRIBUTION & ACQUISITION CHANNELS Hostelling Int. Stayokay website telephone/ fax Pers. Selling online booking channels walk-in COST STRUCTURE Cost of Bed Sales Cost of F&B Sales Salaries REVENUE STREAMS / PRICING Bed Sales F&B Sales sport activities Meeting Facilities commisions

Created by BM|DESIGN|ER PARTNERS Suppliers Hostelling International WWF Humanitas Red Cross Doe en Wens Stichting Outsourcing companies ISO EU Eco Label VALUE PROPOSITION ‘meet, share, enjoy’ experience good price-quality ration safe, calm, natural location activities (outsourced) flexible F&B offers simple, modern design meeting facilities CUSTOMERS Educational 64.3% (of total guests) KEY ACTIVITIES Sales efforts accommodating customers providing F&B services RELATIONSHIPS 'daarbuiten' newsletter Social Media membership programme 'daarbuiten' magazine newsletter CRM Database KEY RESOURCES Human Resources buildings equipment Stayokay brand IT infrastructure centralized sales force DISTRIBUTION & ACQUISITION CHANNELS Hostelling Int. Stayokay website telephone/ fax Pers. Selling COST STRUCTURE Cost of Bed Sales Cost of F&B Sales REVENUE STREAMS / PRICING Bed Sales F&B Sales sport activities Meeting Facilities

Created by BM|DESIGN|ER PARTNERS Suppliers Hostelling International WWF Humanitas Red Cross Doe en Wens Stichting Outsourcing companies ISO EU Eco Label VALUE PROPOSITION ‘meet, share, enjoy’ experience good price-quality ration safe, calm, natural location activities (outsourced) flexible F&B offers simple, modern design meeting facilities CUSTOMERS Common Interest 20.1% KEY ACTIVITIES Sales efforts accommodating customers providing F&B services RELATIONSHIPS 'daarbuiten' newsletter Social Media membership programme 'daarbuiten' magazine newsletter CRM Database KEY RESOURCES Human Resources buildings equipment Stayokay brand IT infrastructure centralized sales force DISTRIBUTION & ACQUISITION CHANNELS Hostelling Int. Stayokay website telephone/ fax Pers. Selling COST STRUCTURE Cost of Bed Sales Cost of F&B Sales REVENUE STREAMS / PRICING Bed Sales F&B Sales sport activities Meeting Facilities

Created by BM|DESIGN|ER PARTNERS Suppliers Hostelling International WWF Humanitas Red Cross Doe en Wens Stichting Outsourcing companies ISO EU Eco Label VALUE PROPOSITION ‘meet, share, enjoy’ experience good price-quality ration safe, calm, natural location activities (outsourced) flexible F&B offers CUSTOMERS Individual 10.1% KEY ACTIVITIES Sales efforts accommodating customers providing F&B services RELATIONSHIPS 'daarbuiten' newsletter Social Media membership programme 'daarbuiten' magazine newsletter CRM Database KEY RESOURCES Human Resources buildings equipment Stayokay brand IT infrastructure centralized sales force DISTRIBUTION & ACQUISITION CHANNELS Hostelling Int. Stayokay website telephone/ fax online booking channels walk-in COST STRUCTURE Cost of Bed Sales Cost of F&B Sales REVENUE STREAMS / PRICING Bed Sales F&B Sales sport activities

Created by BM|DESIGN|ER PARTNERS Suppliers Hostelling International WWF Humanitas Red Cross Doe en Wens Stichting Outsourcing companies ISO EU Eco Label VALUE PROPOSITION ‘meet, share, enjoy’ experience good price-quality ration safe, calm, natural location activities (outsourced) flexible F&B offers simple, modern design meeting facilities CUSTOMERS Business 4.6% KEY ACTIVITIES Sales efforts accommodating customers providing F&B services maintaining contracted partners RELATIONSHIPS 'daarbuiten' newsletter Social Media membership programme 'daarbuiten' magazine newsletter CRM Database account management KEY RESOURCES Human Resources buildings equipment Stayokay brand IT infrastructure centralized sales force DISTRIBUTION & ACQUISITION CHANNELS Hostelling Int. Stayokay website telephone/ fax Pers. Selling COST STRUCTURE Cost of Bed Sales Cost of F&B Sales REVENUE STREAMS / PRICING Bed Sales F&B Sales sport activities Meeting Facilities

Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITIONCUSTOMERS KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE Salaries REVENUE STREAMS / PRICING commisions