1. Created by BM|DESIGN|ER wl01 product platform channel trial

2. Created by BM|DESIGN|ER PARTNERS national business associations location data providers payment platform providers VALUE PROPOSITION convenience usability customization cost savings monetization no risk CUSTOMERS bloggers site developers business associations trial users KEY ACTIVITIES platform support product development product marketing channel development RELATIONSHIPS self service trade shows wp.com KEY RESOURCES product management engineering channel management operations DISTRIBUTION & ACQUISITION CHANNELS developer sites blogging communities developer communities national business associations wl.com wp.com adwords COST STRUCTURE development marketing channel development infrastucture REVENUE STREAMS / PRICING subcscription licensing

3. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION convenience usability customization cost savings monetization CUSTOMERS bloggers site developers business associations KEY ACTIVITIES product development product marketing RELATIONSHIPS self service KEY RESOURCES product management engineering DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE development marketing REVENUE STREAMS / PRICING subcscription licensing

4. Created by BM|DESIGN|ER PARTNERS location data providers payment platform providers VALUE PROPOSITIONCUSTOMERS KEY ACTIVITIES platform support RELATIONSHIPS KEY RESOURCES operations DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE infrastucture REVENUE STREAMS / PRICING

5. Created by BM|DESIGN|ER PARTNERS national business associations VALUE PROPOSITIONCUSTOMERS KEY ACTIVITIES channel development RELATIONSHIPS trade shows KEY RESOURCES channel management DISTRIBUTION & ACQUISITION CHANNELS developer sites blogging communities developer communities national business associations wl.com COST STRUCTURE channel development REVENUE STREAMS / PRICING

6. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION no risk CUSTOMERS trial users KEY ACTIVITIESRELATIONSHIPS wp.com KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS wp.com adwords COST STRUCTURE REVENUE STREAMS / PRICING