1. Created by BM|DESIGN|ER Opportunities Amazon.com Explored in 2006 Core Business New Initiatives

2. Created by BM|DESIGN|ER PARTNERS Logistics partners Affiliates VALUE PROPOSITION Online retail shop Fulfillment by Amazon Amazon Web Services CUSTOMERS Global consumer market (North America, Europe, Asia) Developers & companies Individuals & companies that need fulfillment KEY ACTIVITIES Fulfillment IT infrastructure & software development & maintenance RELATIONSHIPS Customized online profiles & recommendations KEY RESOURCES IT infrastructure & software Global fulfillment infrastructure DISTRIBUTION & ACQUISITION CHANNELS Amazon.com (& countries) Affiliates APIs COST STRUCTURE Marketing Technology & content Fulfillment REVENUE STREAMS / PRICING Sales margin Utility computing fees Fulfillment handling fees

3. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION Online retail shop CUSTOMERS Global consumer market (North America, Europe, Asia) KEY ACTIVITIES Fulfillment IT infrastructure & software development & maintenance RELATIONSHIPS Customized online profiles & recommendations KEY RESOURCES IT infrastructure & software Global fulfillment infrastructure DISTRIBUTION & ACQUISITION CHANNELS Amazon.com (& countries) Affiliates COST STRUCTURE Marketing Technology & content Fulfillment REVENUE STREAMS / PRICING Sales margin

4. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION Fulfillment by Amazon Amazon Web Services CUSTOMERS Developers & companies Individuals & companies that need fulfillment KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS APIs COST STRUCTURE REVENUE STREAMS / PRICING Utility computing fees Fulfillment handling fees