1. Created by BM|DESIGN|ER Nespresso default

2. Created by BM|DESIGN|ER PARTNERS Manufacturers of coffee machines Nestle (parent company) Coffee suppliers Post services VALUE PROPOSITION To drink top quality coffee at home at any time you want Easy to make coffee (just one click) To choose different flavours according to personal taste. Premium service CUSTOMERS Affluent 35-45 aged men and women who like to drink restaraunt- quality coffee at home. Some of them buy goods in internet. Offices, air companies etc. KEY ACTIVITIES Manufacturing of capsules R&D Patenting of inventions Customer service Marketing RELATIONSHIPS Nespresso Club (call center, web-site) Boutiques Mobile apps Nespresso Magazine Social networks KEY RESOURCES Clients database Patents Brand Network of parthners Plant and technologies R&D team Distribution channels DISTRIBUTION & ACQUISITION CHANNELS Web-site: nespresso.com (internet shop) Mobile apps Phone call orders Express delivery Post delivery Direct sales (Boutiques) COST STRUCTURE Raw materials Manufacturing costs Costs of delivery Marketing (advertising, promotion) Distribution REVENUE STREAMS / PRICING Capsules (~ 50% margin) Complementary goods (cups, plates, chocolate, biscuits,..)

3. Created by BM|DESIGN|ER PARTNERS Manufacturers of coffee machines Nestle (parent company) Coffee suppliers Post services VALUE PROPOSITION To drink top quality coffee at home at any time you want Easy to make coffee (just one click) To choose different flavours according to personal taste. Premium service CUSTOMERS Affluent 35-45 aged men and women who like to drink restaraunt- quality coffee at home. Some of them buy goods in internet. Offices, air companies etc. KEY ACTIVITIES Manufacturing of capsules R&D Patenting of inventions Customer service Marketing RELATIONSHIPS Nespresso Club (call center, web-site) Boutiques Mobile apps Nespresso Magazine Social networks KEY RESOURCES Clients database Patents Brand Network of parthners Plant and technologies R&D team Distribution channels DISTRIBUTION & ACQUISITION CHANNELS Web-site: nespresso.com (internet shop) Mobile apps Phone call orders Express delivery Post delivery Direct sales (Boutiques) COST STRUCTURE Raw materials Manufacturing costs Costs of delivery Marketing (advertising, promotion) Distribution REVENUE STREAMS / PRICING Capsules (~ 50% margin) Complementary goods (cups, plates, chocolate, biscuits,..)