1. Created by BM|DESIGN|ER Holistic Amadeus BM default travel agencies travel providers customers

2. Created by BM|DESIGN|ER PARTNERS travel agencies travel insurances tour operators hotels rail companies airlines and airports car rental companies cruise and ferry lines visa/mastercard/... VALUE PROPOSITION GDS platform IT solutions GDS platform IT solutions plan a trip CUSTOMERS travel providers (B2B) travel agencies (B2B) customers (B2C) KEY ACTIVITIES R&D maintenance marketing contacts with clients RELATIONSHIPS personalized automated personalized automated KEY RESOURCES developed technologies (Data Centre, GDS,...) intellectual property (developers,...) brand servers network: contacts with partners DISTRIBUTION & ACQUISITION CHANNELS amadeus.com amadeus.net opodo.com checkmytrip.com travel agencies websites of travel agencies COST STRUCTURE R&D maintenance system evolutions REVENUE STREAMS / PRICING usage fee (transaction based) subscription fee usage fee (transaction based) subscription fee usage fee (transaction based)

3. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITIONCUSTOMERS KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING

4. Created by BM|DESIGN|ER PARTNERS travel agencies travel insurances tour operators hotels rail companies airlines and airports car rental companies cruise and ferry lines visa/mastercard/... VALUE PROPOSITION GDS platform IT solutions CUSTOMERS travel agencies (B2B) KEY ACTIVITIES R&D maintenance marketing contacts with clients RELATIONSHIPS personalized automated KEY RESOURCES developed technologies (Data Centre, GDS,...) intellectual property (developers,...) brand servers network: contacts with partners DISTRIBUTION & ACQUISITION CHANNELS amadeus.com COST STRUCTURE R&D maintenance system evolutions REVENUE STREAMS / PRICING usage fee (transaction based) subscription fee

5. Created by BM|DESIGN|ER PARTNERS travel agencies travel insurances tour operators hotels rail companies airlines and airports car rental companies cruise and ferry lines visa/mastercard/... VALUE PROPOSITION GDS platform IT solutions CUSTOMERS travel providers (B2B) KEY ACTIVITIES R&D maintenance marketing contacts with clients RELATIONSHIPS personalized automated KEY RESOURCES developed technologies (Data Centre, GDS,...) intellectual property (developers,...) brand servers network: contacts with partners DISTRIBUTION & ACQUISITION CHANNELS amadeus.com COST STRUCTURE R&D maintenance system evolutions REVENUE STREAMS / PRICING usage fee (transaction based) subscription fee

6. Created by BM|DESIGN|ER PARTNERS travel agencies travel insurances tour operators hotels rail companies airlines and airports car rental companies cruise and ferry lines visa/mastercard/... VALUE PROPOSITION plan a trip CUSTOMERS customers (B2C) KEY ACTIVITIES R&D maintenance marketing RELATIONSHIPS automated KEY RESOURCES developed technologies (Data Centre, GDS,...) intellectual property (developers,...) brand servers network: contacts with partners DISTRIBUTION & ACQUISITION CHANNELS amadeus.net opodo.com checkmytrip.com travel agencies websites of travel agencies COST STRUCTURE R&D maintenance system evolutions REVENUE STREAMS / PRICING usage fee (transaction based)