1. Created by BM|DESIGN|ER Lean Startup Business Model Pattern Customer Development Technology Commoditization Agile Product Development

2. Created by BM|DESIGN|ER PARTNERS Cloud hosting (e.g. Amazon EC2) Google (search marketing) VALUE PROPOSITION Product-market fit Minimum Viable Product (MVP) CUSTOMERS Early Adopters KEY ACTIVITIES Agile software development principles (XP) 4 steps of customer development Key Metrics (AARRR) RELATIONSHIPS In-house customer Continous cycle of customer interaction Social media/ community management KEY RESOURCES Free and Open Source software (e.g. LAMP) User Generated Content DISTRIBUTION & ACQUISITION CHANNELS SEO/SEM Continous deployment COST STRUCTURE Low burn, customer pays for development REVENUE STREAMS / PRICING Repeatable sales model Revenue goals from day one

3. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION Product-market fit Minimum Viable Product (MVP) CUSTOMERS Early Adopters KEY ACTIVITIES 4 steps of customer development Key Metrics (AARRR) RELATIONSHIPS In-house customer Continous cycle of customer interaction Social media/ community management KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS SEO/SEM Continous deployment COST STRUCTURE REVENUE STREAMS / PRICING Repeatable sales model Revenue goals from day one

4. Created by BM|DESIGN|ER PARTNERS Cloud hosting (e.g. Amazon EC2) Google (search marketing) VALUE PROPOSITION Product-market fit Minimum Viable Product (MVP) CUSTOMERS KEY ACTIVITIESRELATIONSHIPS Social media/ community management KEY RESOURCES Free and Open Source software (e.g. LAMP) User Generated Content DISTRIBUTION & ACQUISITION CHANNELS SEO/SEM COST STRUCTURE REVENUE STREAMS / PRICING

5. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION Product-market fit Minimum Viable Product (MVP) CUSTOMERS KEY ACTIVITIES Agile software development principles (XP) RELATIONSHIPS In-house customer Continous cycle of customer interaction KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS Continous deployment COST STRUCTURE Low burn, customer pays for development REVENUE STREAMS / PRICING