1. Created by BM|DESIGN|ER Ibis the Netherlands default

2. Created by BM|DESIGN|ER PARTNERS Suppliers Franchisees Co-opetition Strategic alliances with travel-related companies VALUE PROPOSITION Straightforward and transparent in delivering their promise Continuous quality for an economic price Convenient location Remarkably friendly employees CUSTOMERS Business and Leisure 50/50 Aged between 35 - 50 years Nationality: Dutch, German, UK, differs with location Economy KEY ACTIVITIES Selling a bed F&B Marketing & Sales Revenue Management RELATIONSHIPS Co-creation Customer retention KEY RESOURCES Brand Locations Staff Physical assets Loyalty program Own website DISTRIBUTION & ACQUISITION CHANNELS Direct website ACCOR website E-mail OTAs GDS Social Meda COST STRUCTURE Cost driven company Costs related to daily operations of all ibis hotels Cost of ibis the Netherlands HQ Rent Salaries and wages Fees payable to Accor REVENUE STREAMS / PRICING Room Sales F&B Sales Revenue from franchised hotels

3. Created by BM|DESIGN|ER PARTNERS Suppliers Franchisees Co-opetition Strategic alliances with travel-related companies VALUE PROPOSITION Straightforward and transparent in delivering their promise Continuous quality for an economic price Convenient location Remarkably friendly employees CUSTOMERS Business and Leisure 50/50 Aged between 35 - 50 years Nationality: Dutch, German, UK, differs with location Economy KEY ACTIVITIES Selling a bed F&B Marketing & Sales Revenue Management RELATIONSHIPS Co-creation Customer retention KEY RESOURCES Brand Locations Staff Physical assets Loyalty program Own website DISTRIBUTION & ACQUISITION CHANNELS Direct website ACCOR website E-mail OTAs GDS Social Meda COST STRUCTURE Cost driven company Costs related to daily operations of all ibis hotels Cost of ibis the Netherlands HQ Rent Salaries and wages Fees payable to Accor REVENUE STREAMS / PRICING Room Sales F&B Sales Revenue from franchised hotels