1. Developing a Public Presentation CHAPTER 12

2. Argument Providing a thesis or claim and supporting it with evidence Presented in the body of the speech, the central block of the message The first part of the speech that you prepare The Basics of Communication, Second Edition © 2011 SAGE Publications

3. Principles of Speech Organization Points Principle – Main points – Subpoints Unity Principle Balance Principle Guidance Principle – transitions The Basics of Communication, Second Edition © 2011 SAGE Publications

4. Organizational Patterns Chronological Spatial Causal Question-Answer Topical Problem-Solution Elimination The Basics of Communication, Second Edition © 2011 SAGE Publications

5. Introduction Attention-Getter Purpose and Thesis Credibility and Relational Connection Orientation Phase Impact of the Topic and Speech Enumerated Preview The Basics of Communication, Second Edition © 2011 SAGE Publications

6. Conclusion Wrap-up Signal Restatement of the Thesis Summary of the Main Points Audience Motivation Relational Reinforcement Clincher Statement The Basics of Communication, Second Edition © 2011 SAGE Publications