AQUACULTURE PROMOTION IN CROATIA current status and future activities FAO TCP/RER/3402 “Assistance to Western Balkan Countries for Improving Compliance.

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Presentation transcript:

AQUACULTURE PROMOTION IN CROATIA current status and future activities FAO TCP/RER/3402 “Assistance to Western Balkan Countries for Improving Compliance to International Standards on Aquatic Animal Health” Regional Workshop 5: Improving Methods for Regional Aquaculture Development and Promotion Podgorica, Montenegro, October Zoran Radan, Croatian chamber of economics Ivica Sučec, Veterinary and Food Safety Authority

Low consuption of fish per capita Current situation 1 :

Current situation 2 : Bad perception of aquaculture products Dietary habits of the population favorising meat diets

Current situation 3 : 1. Independent efforts of individual companies + Promotion: 2. National campaign:

Ministry of Agriculture Croatian Chamber of Economy Croatian Chamber of Arts and Crafts Organisers:

Campaign components : Culinary shows: Zagreb, Split, Rijeka, Ston, Kali…

Campaign components : Education: leaflets

Education: brochures

Campaign components : Media plan: TV, radio, newspapers DatumKomunikacijski kanalMedij/EmisijaOsoba Konferencija za medije, Zagrebsvi Prilog u emisijiHrvatski radio, Poslovni tjedan 11. mjesecReklameMediaservis, narodni, antena Mini intervjuVečernji list Mini intervjuPoslovni dnevnik Prilog u emisijiDnevnik Prilog u emisijiDnevnik GostovanjeDobro jutro Hrvatska GostovanjeHrvatska uživo Prilog u emisijiPlodovi zemlje Prilog u emisijiDnevnik nove tv Prilog u emisijiRTL /Vijesti GostovanjeRadio Sljeme Mini intervjuBusiness.hr PrilogNovi list Članaklider PrilogNacional Konferencija za medijeSvi, lokalni mediji u Dalmaciji izjavaRadio Dalmacija

Next steps: Regulation (EU) No 508/2014 of the European Parliament and of the Council of 15 May 2014 on the European Maritime and Fisheries Fund

Species t t Marine fish Bluefin tuna * Molluscs Freshwater (cyprinid) Freshwater (salmonid) TOTAL Planned production growth by (marine and freshwater)

General goals of development and growth of marine and freshwater aquaculture (2014 – 2020) Goal 1 Building capacity in social, economical and political environment for aquaculture development Goal 2Increase of total production on t Goal 3Increase of national consumption of aquaculture products

1. Legislative framework and administration 2. Landscape planing and spatial distribution of production 3. Nature and environment 4. Aquatic Animal Health 5. Market and Competitiveness 6. Perception and communication 7. Education and employment Specific goals of development and growth of marine and freshwater aquaculture (2014 – 2020)