Consulting Group: SBT Author: D. Mathis confidential Vince Gilbert, Executive Director xnd1.com – Social & Media Distribution Engine xnd1.com – Social & Media Distribution Engine Partner provider of social media & digital distribution marketing George Sollitt Construction Company

Direct Target Audience  Business: George Sollitt Construction Company  Target : Individuals who are interested in news, learning and jobs  Geo: CVS Project Community and vicinity contractors  Job Status: Unemployed contractors, skilled and unskilled :  Interests: Desire to learn new skill or trade  Age: 17+  Audience main interests: Employment, Job Training, Contracting  Service: News, Collaboration, Social and Media  Content for Campaigns: Ad Banners, Video Ads, Trades Articles  Campaign Subject Matter: Positive George Sollitt Community impressions  Profile Pages: Create pages for Sollitt inclusion  Social Engine: xnd1.com

Gardner Initiative Deliverables  Digital public awareness  Interviews, video, streaming, radio and articles  Street marketing  Membership allowing access to private industry information  Compile community contact data for message distribution  Interactive platform allowing for comments, polls and quizzes  Provide contractors and tradesmen work assessment profile pages  Create Massive Open Online Course skill - set learning pages  Create on-the-job training via video  Direct Digital Communications - , mobile, social and media  Joint Event - Dinner and Job Fair to residents and members  Build & Tear Down tools, training and location Slides - Example Below 4-14

Project Phases

THE G.I. Distributed Publication The G.I. will distribute community news to people using a publication, mobile, , Facebook, Twitter, LinkedIn, AP and syndicated media.

The G.I. Web Presence

The GI & George Sollitt Construction Company community-contractors/ The GI & George Sollitt Construction Company News Article Blog #1 community-contractors/

Gardner Initiative’s Page

George Sollitt Construction Company Articles Updates News Reviews Journalism Associated Press Media  Contractor Interviews  Job Site Updates  Hiring  Historical Community Contractors  Contractor Interviews  Job Site Updates  Hiring  Historical Community Contractors

xnd1.com - MOOC xnd1.com will create profile communities with skill and trade links videos and articles on information, training, learning and certification opportunities that we can provide to help improve skilled jobs.

Dinner/ Banquet  The GI 2014 Fiscal Initiatives  Showcase trade & trade documentary  GI Initiative Construction Report  GI Initiative Partners Introductions  Student/ Intern Awards  Business/Contactor Meet and Greet  Job Information and Employer Partners Job Fair Joint Event

Traditional Builds & Teardown  Construction Trade Training  Plumbing/ HVAC  Electrical  Carpentry Technology Builds Smart, Energy Efficient, Green Builds  Cutting Edge Trade Application Learning  Sustainable energy free building techniques  Leed and Energy star Training  Sustainable geothermal, natural  Manufacturer technology materials database  Collaborate energy free projects in available properties Construction Build & Teardown Training

xnd1.com - Search and keyword magnet

News on xnd1.com & targeted traffic

Target Audience Campaign Plan Launch  Updated News, Public Awareness article, images and video concepts  Create & Develop past, existing and new, Sollitt Construction Company interactions via video, image and journalism updates to community  Terrestrial News and Media online syndication  Articles, blogs and videos delivered to multiple online news, social media - twitter, facebook, google+  Digital messaging and posting through XND1 Reachability  Search optimization for text and keywords through xnd1.com  and mobile collection and scrub campaign

Plan and Budget Plan  Consulting concepts for public awareness  Creative Team  Development Team  Production Team - Trade Publication, News,  Production Team - Video, Streaming, Blog content  Marketing & Communications to community  Community interaction events *Contributions may be made in any amountBudget  Initial: $1.5M  Goal: $5M

Concepts ala carte will be billed hourly per consultant needed  Work with Gardner initiative to create positive interactions with the targeted communities – Press release on meetings, training, jobs postings, job fair and banquet.  Capture interactions with the community – on site training, worker video clips, journalism, radio.  Capture and display techniques will include articles, press releases, and invitations integrated with radio spots, video spots, interactions, job announcements, training announcement sponsor and promoted as being accomplished by George Sollitt Construction on xnd1.com social engine  Capture and display community organization relationships with George Sollitt Construction such as the Gardener Initiative and its’ publication  Collection of contact, , mobile and social page

Community Project Impressions ala carte will be billed hourly per consultant needed  Dinner & Job Fair Sponsor  MOOC Training Profile pages free  On the JOB Training  Obtain land or abandoned homes to do training build and tear downs –  George Sollitt Construction Company can train on Techniques to provide training skills to laborer to improve their job classification opportunities with Gardner Initiative and AAWLIU  Union Contractor conflict resolution  Community & Leader Organization relations

Delivery to Community  Strategic handout publications  invitations  Mobile SMS  Social News & Publication  Syndicated news distribution  Social Friend/Users adding & sharing  weekly, bi-weekly monthly, update publications to community

Affiliate Packages Stand-alone components We can create packages to efficiently utilize your Affiliate budget Concepts and Deliverables offered within the scope of your budget  Affiliate 1st Level: $500K  Affiliate 2 nd Level: $250K  Affiliate 3 rd Level: $100K  Affiliate 4 th Level: $50K

Project Team & Costs Hourly rates per hour:  Digital Marketing Project Lead - $100  Campaign Manager - $125  Lead Programmer - $125  Developers – $85  Server Administrator - $100  Social Network Marketer - $65  Web Server Administrator - $125  Database Manager - $95  Web Developer - $100  Programmers – $150  Marketing Consultant – $185  Server Engineer – $125  Graphics – $65  Web Video & Audio – $65  Web Content poster – $55  News Journalist - $55  Evangelism consultants -$45 Most projects will require:  Consultant fees  Team Management fees  Web server fees  Scripts fees  Misc. Service fees  Developer/Programmer(s) fees  Hardware costs Cost, creation, setup and deployment Estimated average cost per basic campaign  Article-20 hrs  Video-30 hrs  Radio or audio interview-20 hrs

xnd1.com – Social & Media Distribution Engine xnd1.com – Social & Media Distribution Engine Partner provider of social media & digital distribution marketing Vince Gilbert, Executive Director The Gardner Initiative THANK YOU! Q&A George Sollitt Construction Company