Agenda Social Media: The Real Value Social Media is the Game Changer Social Media Roadmap Suggested Social Media Strategy a.Value Proposition b.Social Media Channels c.Content Strategy d.Content Theme for Posts e.Samples f.Facebook Activities g.SMO Costing
Strategy for Social Media Optimization Page creation, management and optimization Two-way engagement with your target audience Run Interactive Contests across Social Media platforms Provide insights on your Social Media campaigns Promote your business across social media channels and this would increase Brand Recognition
THEME BASED CONTESTS ON FACEBOOK & TWITTER Content Themes Branded Posts Promote your organization as a reputed Brand name Specifically promote your specific services Promote the latest events and key happenings Non-Branded Posts Latest updates from the industry Quizzes/Puzzles Interactive Content for audience engagement
FACEBOOK ACTIVITIES S. No.ActivitiesMonthly 1 Custom Cover Page Creation and Maintenance Once 2Wall Posting (with images / links / text)50 3Event CreationAs per requirement 4Contests1 (per month) 5 Twitter Tab Integration Yes (One Time) 6 You tube Integration Yes (One Time)
TWITTER ACTIVITES S. No.ActivitiesMonthly 1Design Customize Background Yes 2Follow relevant audience Yes 3Tweets with link 50 + replies to followers 4Engage with audience, Use relevant hash tags Yes 5Increase Followers Yes
SMO COSTING Particulars Commercials (Monthly) Social Media Optimization – FacebookINR 30,000/- Facebook Ads for Like CampaignINR 5,000/- Twitter INR 25,000/- TotalINR 60,000/- Liker Campaign / Sponsored AdsINR 15,000 Management Fee (Market Cost)20% Service taxNA Expected number of Likes1000 Please Note: The Cost per like will be between INR 8/- to INR 12/- and The Cost per click for the website will be INR 6/- to INR 8/-
Search Engine Optimization Scope of Work On page Meta Tags Creation & Implementation Alt Tags Creation & Implementation Heading Tag Creation & Implementation Website Analysis 404/301 Optimization Traffic Script Implementation Canonical Optimization Url re-writing optimization On page Url re-writing implementation HTML site map creation & submission XML site map URL mapping Navigation optimization Navigation implementation Anchor text optimization Anchor text implementation On page New page Creation - Navigation Optimization Daily Target Ranking Webmaster account Google analytics Account indexing of webpages Navigation and Broken links Backlinks New Keywords Ranking Off Page Articles Creation Reviews Classified Ad Creation Article Submission (Unique Resources) Article Promotions (5 Resources / URL) External Blog Posting Blog Submissions (5 Resources / URL) Blog Promotions (5 Resources / URL) search engine submission Classified Ad Submissions (5 Resources / Article) Business Listings Reviews Posting Social Bookmarking (5 Resources / URL)
SEO COSTING Particulars Commercials (Monthly) Minimum 10 KeywordsINR 15,000/- Service Tax @14.00%(NA)-- Total PayableINR 20,000/- Note: Duration of SEO is 5 to 6 months. Penalty Cause: If there is no improvement in x keyword then 40% refunded of that Keywords
The Google Adwords Tree SearchDisplayRemarketing
About Google Search Network Where Search Network ads can appear Google search sites Ads can appear beside, above, or below search results on Google Search or Google Shopping.
Google AdWord Costing Details (INR) AdWord Budget15000 Management Fees @20%6000 Banners for Display Ads and Remarketing15000 Service tax @14 %NA Total Payable36000/- Please Note: Daily suggested Budget: INR 500/- -INR 1500/- per country, this may vary depending upon the keywords and there searches and Target Location opting for.
Bulk Email Costing DetailsINR 1 Domain, 5 Templates Design 10 Thousand – 1 Lac Emails.15p/email Upto 2 Domain, 7 Template Design Above 1 Lac- 10 Lac Emails.13p/email Above 10 Lac Emails.10p/email Note: Emails delivered to spam and bounce will not be charged.
Retargeting Banners( Per CPM) DetailsINR Retargeting on Web256 Retargeting On Facebook Right Hand192 Facebook News Feed1088 Mobile FB ads960
Press Release DetailsINR Release through Business WireRs 10000 + S.T. 400 Words Press ReleaseRs 2500 Distribution through PTI wiresRs 2000 + S.T. All India Distribution to Online Partners and National Corridor (List already shared) · Guaranteed posting to IANS and PTI website (India’s leading news agencies) · Assured coverage on minimum 30 online partners website · Postings on Business Wire India social media channels · 2 coverage reports · Enhanced Reporting : Online Coverage, viewership by time, region, etc · Search engine optimization and keyword tagging