1. Investing in Social Media Sponsored by Seniors In Touch

2. Source material American College of Health Care Administrators Social Media Success for Senior Living, feature article Spring 2011

3. What is Social Media? The term social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue. – Wikipedia Technology that enables connections and community…

4. Social Media Success for Senior Living What goals should we consider when developing a Social Media strategy for Senior Living communities? It should generate referrals It should connect staff with the families of residents It should connect residents to loved ones

5. Social Media Success for Senior Living What goals should we consider when developing a Social Media strategy for Senior Living communities? It should generate referrals It should connect staff with the families of residents It should connect residents to loved ones So what Social Media should we use?

6. Social Media tools to review - Related to marketing: Group e-mail distribution tools such as Constant Contact and Yahoo Groups Facebook Ads Twitter Related to family engagement: Facebook Business Page Related to resident engagement: Social Media resources for Activities Directors

7. Social Media tools expense - Free building blocks: Facebook Twitter Yahoo! Groups

8. Social Media tools expense - Free building blocks: Facebook Twitter Yahoo! Groups Paid building blocks: Constant Contact Facebook Ads

9. Tools used by Trinity Hills in Knoxville Activities / Events Referral Promo Group E-mail TweetsFacebook Ads

10. Group E-mail tool - Constant Contact (subscription fee) Many templates to choose from… 200+ Trinity Hills has a 200+ member mailing list

11. Group E-mail tool - Constant Contact (subscription fee) Statistics on how many opens and other reporting info…

12. Group E-mail tool - Yahoo Groups (free)

13. Facebook

15. Facebook News Feed

16. FB Personal Profile

17. Example: Business Pages on FB

20. Facebook Like Button When Members select the Like button on your Business Page your activities appear in their News Feed.

21. Elements of Trinity Hills Facebook Page

22. Trinity Hills Facebook Photos

24. Trinity Hills Facebook Events

26. Trinity Hills Facebook Promotion

27. Understanding FB 3 rd Party Apps Wix.com app (free) 3 rd Party Applications plug-in to Facebook to create new functionality

28. Understanding FB 3 rd Party Apps ConstantContact.com appWix.com app (free)

29. Sample Social Media campaign: FB Ads Creating the ad for the offering page

30. Sample Social Media campaign: FB Ads

32. Sample Social Media campaign $100 Budget Report as of noon 8/1/11

33. Review so far… Constant Contact or Yahoo Groups allows for direct contact with the family and friends of your residents. A Facebook Business Page is an Internet presence that promotes your community, creates connections, announces events, and can help with referrals. Facebook Ads are a low-cost way to target decision makers according to age, geography, and other criteria.

34. Twitter Read business tweets on the web…

35. Twitter Retweet the best ones to Facebook using a 3 rd party app

36. Twitter Retweet the best ones to Facebook using a 3 rd party app

37. Twitter Your tweets can automatically show up in Facebook and can even automatically show up in your web site…

38. Twitter

39. Resources for Activities Directors 1)Seniors cant get enough of photos, so family members could be invited via e-mail to participate in an upcoming photo sharing activity. Using a free photo sharing service such as Flikr.com from Yahoo! family members could get be contacted via an e-mail distribution from a facility and be given a week or two to organize their photos. 2)A newer, free Social Media site for photo sharing can be found at CoMemories.com and is set up where several family members can collaborate together to create shared photo albums. Seniors could privately view the results, or share photos with friends during an afternoon activity. 3)Family members could start sharing memories about their loved one at Blogger.com from Google, a free blogging service. This could chronicle the Seniors life beginning with childhood and include schooling, marriage, and children. Military careers can be honored, academic accomplishments celebrated, and careers chronicled. 4)Schedule an afternoon or evening of free, face-to-face video conferencing using Skype.com. Download this at http://SeniorsInTouch.com/social