242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Dan Davy-Thorburn | Creative Partnerships Manager Creative Innovations 2011

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved USE THE SPACE GRAB ATTENTION MAKE AN IMPACT ADD RELEVANCY

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved ? make your ads smarter can you How

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Bridge WorldWideBridge WorldWide Advertiser: PringlesPringles Ad Format: Polite BannerPolite Banner Country: UKUK Are clicks really Dead??? Strong use of calls to action to keep the user engaged Simple ad setup and concept, with great results. Used Custom Interactions to track the user journey and analyze post campaign. “This ad requires 97 clicks before you click through. 20% of the people who clicked, clicked all the way through”

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: OddfellowsOddfellows Advertiser: ToyotaToyota Ad Format: Polite BannerPolite Banner Country: AustraliaAustralia Smart Ads Bring the website content to the user on the page Eyeblaster supports up 10Mb of content per ad Utilize advanced features like Data Capture to generate sales leads for direct marketing. “Measure engagement using Dwell Time – the average number of seconds the user actively engaged with the ad “

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Tequila SydneyTequila Sydney Advertiser: NissanNissan Ad Format: Expandable StripExpandable Strip Country: AustraliaAustralia Map to conversion Integrate the Google Maps API to provide mapping data regarding the advertiser from within your banner. Combine this with a post-code search functionality to help users find a convienient advertiser location Shorten users’ path to conversion by making it easy to find you with a tool they already use

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Tommy UKTommy UK Advertiser: Universal PicturesUniversal Pictures Ad Format: Expandable BannerExpandable Banner Country: UKUK Shrek 3D Strong call to action Use video to entice the user to interact Additional features offered to the user after expansion Engage the user with a strong call to action and then keep their attention with additional content in the ad space

© 2010 MediaMind Technologies Inc. | All rights reserved

© 2008 Eyeblaster. All rights reserved % Lift  gif/jpg  Rich Media  Video Aided Brand Awareness Online Ad Awareness Message Association Sponsorship Association Brand Favorability Purchase Intent Source: Dynamic Logic MarketNorms Q Value of Video

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Salt Design NZSalt Design NZ Advertiser: OrconOrcon Ad Format: Polite BannerPolite Banner Country: AustraliaAustralia Interactive Video Effective ad format for all industries Use Eyeblaster Video Components prebuilt with our tracking capabilities Custom shot video for online enhance's the user experience and increase's interaction “Add interactivity and control to your videos to drive engagement and generate longer user interactions”

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Ogilvy One Worldwide SGOgilvy One Worldwide SG Advertiser: SonySony Ad Format: Expandable BannerExpandable Banner Country: SingaporeSingapore Video Extender Great for TVC's Used in the expandable banner format Easy implementation All Video Metrics tracked and can be downloaded from Eyeblaster Analytics Click to go fullscreen “A new interactive video format that allows the user to see the video the way they want to”

© 2010 MediaMind Technologies Inc. | All rights reserved

Creative Agency: BrandoBrando Advertiser: 0202 Ad Format: Homepage TakeoverHomepage Takeover Country: IrelandIreland Homepage Takeover + Skin Use dynamic screen grabbing technology The takeover format can be combined with interactive and animated Flash, giving a seamless and immersive ad experience. Use external physics class' to break pages apart A homepage takeover that alters the content from the live page to create a immersive ad experience.

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: OnTwice InteractiveOnTwice Interactive Advertiser: MicrosoftMicrosoft Ad Format: Homepage TakeoverHomepage Takeover Country: SpainSpain Glider Use dynamic screen grabbing technology Move the page content away to reveal additional ad content MediaMind supports 10Mb worth of ad content to be served automatically or user initiated A fully immersive, unique and interactive experience all from within the same browser window

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: SOAP CreativeSOAP Creative Advertiser: Roadshow FilmsRoadshow Films Ad Format: Expandable BannerExpandable Banner Country: AustraliaAustralia Sidekick Engage users in a new and unique way Built as a custom expandable banner unit Customizable page scroll Include mini-site content within the publisher page The publisher page is just a scroll away – allows better user retention and improves overall user experience and orientation around the ad space

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: SOAPSOAP Advertiser: MagnumMagnum Ad Format: Expandable BannerExpandable Banner Country: AustraliaAustralia Magnum Temptation Knock-Your-Socks-Off User Experience! Demand user interactions Associates brand with industry innovation Immerse your brand in realistic 3D environments powered by the Papervision 3D engine

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Feref UKFeref UK Advertiser: Universal PicturesUniversal Pictures Ad Format: Polite BannerPolite Banner Country: GlobalGlobal Youtube Channel Takeover MediaMind and Youtube integrated Run globally in 7 Markets MediaMind hosted MediaMind tracked all user interaction through our advanced reporting Youtube provides an unmatched platform for dialogue with core consumers and can help deliver the richest and most rewarding experience for your visitors and subscribers

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: ThinkJamThinkJam Advertiser: 20 th Century Fox20 th Century Fox Ad Format: Expandable BannerExpandable Banner Country: USUS Avatar HTML5 Enhance interaction with new types of interaction HTML5 for iPad only, Flash for web Utilize gesture controls Hit the growing tablet market with a banner built to function on those devices.

© 2010 MediaMind Technologies Inc. | All rights reserved

Animation if needed Is “Fade - very fast” Meant for other non-interactive media Creative Wear Out Difficult to find mass relevancy Mass-messaging is an out dated concept

© 2010 MediaMind Technologies Inc. | All rights reserved Add Relevancy with Smart Versioning! How can I boost ROI? Updating live ads without a re-traffic Save time + money on less creative builds Increase relevancy with more targeted ads Localise a global campaign

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: ChemistryChemistry Advertiser: EmiratesEmirates Ad Format: Polite BannerPolite Banner Country: UKUK Smart Versioning Ads are easily integrated or built using Eyeblaster Workshop Ads are easily updated by anyone from the MediaMind platform All content from within your ad unit can be updated! Ensure the advertisers fonts remain intact regardless of the update The CTR was almost double the standard banner benchmark CTR of other ads in the Travel Vertical

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: Media Contacts ESMedia Contacts ES Advertiser: Tourism SpainTourism Spain Ad Format: Polite BannerPolite Banner Country: GlobalGlobal Smart Versioning Ads are easily integrated or built using Eyeblaster Workshop Ads are easily updated by anyone from the MediaMind platform All content from within your ad unit can be updated! Using MediaMind’s Smart Versioning solution, Tourism Spain employed one master ad to create optimized versions of the same ad in 28 markets and localized across 12 languages.

© 2010 MediaMind Technologies Inc. | All rights reserved To see all these and more...

© 2010 MediaMind Technologies Inc. | All rights reserved Idea Ready Ready for… Production Delivery Innovation

© 2010 MediaMind Technologies Inc. | All rights reserved

© 2010 MediaMind Technologies Inc. | All rights reserved Thank you