1

2

Mission Statement SMSA’s FMN ensures that each customer receives professional, devoted, and amicable service. We pledge to provide at an affordable price – well prepared meals using quality ingredients. To ensure that all customers/families receive their home cooked meals on time. Finally, to thank each customer for the opportunity to serve them and their families Opportunity Our service will prepare meals for busy families who lack the time to cook when they arrive home from work and desire a healthy meal

Market Analysis Industry NameCatering Services Industry Size$7 Billion Total PopulationHartford, CT All Hartford Public Schools Target MarketAdults/families Males and Females Ages of 18 + Average household income of $33,000 or greater in SMSA. Potential Market 68% of the target market said they would order dishes from SMSA’s FMN 21, Total Population Target Market Potential Market

8

SMSA’s FMN Cook Yourself Dominos Factors Affordable Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge NoneAffordable Good Excellent Pizza making skills Time consuming & Not enough skill Variety of foods Nationwide Your own home SMSA, Hartford ExcellentNoneExcellent

PeopleProductPlacePricePromotion Males & Females Families Ages: 18+ Business cards Online websites Word of mouth SMSA Hartford, CT Devoted, amicable, and professional catering Affordable and includes some discounts to make it even more affordable

Internet and Business cards $20.00 Facebook, Twitter, SMSA’s official website, and word of mouth $0.00 Our website with personal s (Within SMSA’s website) $0.00 Coupons – Purchase from us 4 times in a row without missing a week and get 25% off your next purchase. $69.98 Total Monthly Promotional Expense $89.98 Promotional Expense Monthly Amount

Materials Material DescriptionCost/Total QuantityCost per Unit Hefty Styrofoam plates$12.27 (350 plates)$0.03 Chicken$1.89 (1lb)$0.95 Salad & Fruit$1.69$0.56 Rice$13.69 (20lb)$0.46 Total Material Cost per Unit $2.00 Labor Labor Cost per HourTime (in Hours) to Make One Unit Labor Cost per Unit $8.25Time (6 mins)$0.83 Total Labor Cost per Unit $0.83 COGS (per Unit) $2.83 For just one chicken dinner, which includes side dishes like rice with salad and fruits will be just $6.00.

Selling Price (per Unit) $7.00 COGS (per Unit) $2.83 Other Variable Expenses (per Unit) $0.00 Total Variable Expenses (per Unit) $2.83 Contribution Margin (per Unit) $4.17 For just one chicken dinner, which includes side dishes like rice with salad and fruits will be just $6.00.

Fixed ExpenseAverage Monthly Expense Insurance ($1/2 M liability) $75.00 Salary $1, Advertising $89.98 Depreciation (computer, cell phone,) $50.00 Rent/Utilities (Gas, Electric, Telephone, Internet) $25.00 Total Average Monthly Fixed Expenses $1,239.98

Total Hours in a Week = 168

Total Units Sold 6,420

In an average month, the company will begin to make a profit after selling units. 297 Monthly Fixed Expenses Contribution Margin per Unit = Monthly Break-Even Units $1, $4.17

Selling Price per Unit $7.00 Number of Units Sold 6,420 Total Sales $44, Variable Expenses $0.00 Contribution Margin $44, Fixed Operating Expenses $11, Pre-Tax Profit $33, % $4, Net Profit $28,186.16

Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This?Cost Computer/cell phone Best Buy/AT&TAlready owned Start up supplies/ ingredients BJ’s$ DBAHartford$10.00 ServSafe certification Culinary School$ Stove/Cooking utensils SMSA’s Kitchen (Commercial) $0.00 Partnership Agreement Webber & Myers LLC$ Total Start-Up Expenditures $ Cash Reserves Emergency Fund $ Reserve for Fixed Expenses (x3) $3, $4, Total Start-Up Investment

ROS: Return on Sales For My Business: Dollar Equivalent = ROI: Return on Investment For My Business: Dollar Equivalent = $28, $44, X 100 = 63% $28, $4, X 100 = 589% $.63 $5.89

SourceAmountDebt (owe)Equity(own)Gift Personal Savings $4, x Relatives/Friends $ x Totals $4, Total Start-Up Investment

To get our business up and running (June – Aug) Will improve our business by hiring more employees to help with the cooking. Hire a professional chef later on Graduate from SMSA and attend a college of our choice Business Personal Training/education involves going to culinary school which will perfect our skills To use a professional chef as our mentor which we will pay to teach us the cooking skills we need in order to successfully run our business Short-Term Long-Term K: To graduate from college and secure a job in the criminal justice field J: To graduate from college and secure a job in the medical field

Thank you for your consideration. SMSA’s Family Meal Night Visit our website: UNDER CONSTRUCTION