2. Alexa Morales 11 th Grade Age: 16

3. Mission Statement  Our mission is to create an easy, fashionable makeup alternative that helps the earth. Describe the Opportunity  In these tough economic times people are looking for an easy makeup alternative that they can use for different occasion.  In the world today people are more environmentally conscious than ever before.

4. Type of Business  Manufacturing retailer  I make the wings myself and sell them individually to the consumers. Legal Structure  Sole Proprietor  I am the only one doing my business. I’m in charge of what I do. I don’t have valuables.

5. I’m qualified to run this business because:  I do makeup  Entrepreneur Class  I am trustworthy and reliable

6. Market Analysis Industry Name Clothing-Accessory stores Industry Size$183,701,991 877,312 398,873 418,656 Total PopulationHartford County, Connecticut ZIP code: 06114 877,312 people Target MarketWomen and girls from the ages of 6 to 40 with a discretionary income. Potential MarketBased on my survey of 34 individuals from the target market, I believe my potential market size is 90% of the target market. 60% go to parties mostly every weekend 10% love to dress up 20% want to bring out a new style Total Population Target Market Potential Market

7. Demographics  Females over 6 years old who live at home or on their own. Discretionary income. Geographics  Hartford County, CT. Psychographics  Dressing up  Partying  Loud fashion statement  Like green products Buying Patterns  Green Products  Loves to buy new different things to wear  Confident Buyer

8. EyeWings MAC Lashes Fashion Lashes Fashion Lashes Factors $12-$50 Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge $15-$18$10.00 Synthetic/hu man hairs Human hairs Recycled paper Ingredients all over the world Ingredients all over the word Recycled products Paris, France 403 North park Ctr. Dallas Hartford, CT. Well known- Started 1970 Well known- started 1984 New to the Market

9. PeopleProductPlacePricePromotion Women and girls from the ages of 6 to 40 with a discretionary income. Bus wraps, Social Networking. Hartford County, CT. Recycled paper butterfly wings for the sides of your eyes. $10.00

10. Advertising Bus wraps, fliers $80.00 Publicity $0.00 Personal Selling $0.00 Sales Promotion ---- ------ Other ---- ------ Total Monthly Promotional Expense $80.00 Promotional Expense Monthly Amount Monthly Amount in-store demonstrations. Facebook, MySpace, Word of mouth outside beauty stores, Twitter

11. Materials Material DescriptionCost/Total QuantityCost per Unit 4 Butter fly's$16.00/500= $0.03$0.12 Eyelash glue$1.00 4 gems$10.00/200= $0.05$0.20 Total Material Cost per Unit $1.32 Labor Labor Cost per HourTime (in Hours) to Make One Unit Labor Cost per Unit $8.00.016 hr$0.13 Total Labor Cost per Unit $0.13 COGS (per Unit) $1.45

12. Selling Price (per Unit) $10.00 COGS (per Unit) $1.45 Other Variable Expenses (shipping) $0.50 Total Variable Expenses (per Unit) $1.95 Contribution Margin (per Unit) $8.05 Description of One Unit of Sale: Describe a unit of sale: A box of 2 pairs of recycled paper butterfly wings and gems for your eyes with eyelash glue.

13. Fixed ExpenseAverage Monthly Expense Insurance $30.00 Salaries of Employees - Advertising $80.00 Interest - Depreciation - Utilities (Gas, Electric, Telephone) - Rent $20.00 Other Fixed Expenses - Total Average Monthly Fixed Expenses $130.00

14. Total Hours in a Week = 168

15. Total Units Sold 1673

16. In an average month, the company will begin to make a profit after selling 16 units. $8.05 =16.14 $130.00

17. ASelling Price per Unit $10 B Number of Units Sold 1673 C Total Sales $16,730.00 D Variable Expenses $3262.35 E Contribution Margin $13,467.65 F Fixed Operating Expenses $1,560.00 G Pre-Tax Profit $11,907.65 H Taxes @ 15% $1786.05 I Net Profit $10,121.60

18. Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This?Cost toolsonline$20.00 Recycled paper (case) online$35.00 computerBest Buy$400.00 printerBest Buy$140.00 Total Start-Up Expenditures $595.00 Cash Reserves Emergency Fund $100.00 Reserve for Fixed Expenses $400.00 $1,095.00 Total Start-Up Investment

19. ROS: Return on Sales For My Business: Dollar Equivalent = ROI: Return on Investment For My Business: Dollar Equivalent = $10,121.60 16,730.00 X 10o = 60.4 % 10,121.60 1,095.00 X 100 = 924% $$0.60 $924.00

20. SourceAmountDebtEquityGift Personal Savings $200.00_ Relatives/Friends $1,000.00__ Investor(banks) ___ Partner(s) ___ Totals $1,200.00_ __ Total Start-Up Investment $1,200.00

21. Business Responsibility  Use only recyclable paper  Products will be created with no animal testing. Philanthropy  Contribute 2% of yearly net profit (after 3 years of business) to breast cancer research to help find a cure.

22. Have my product sold in any store where you can purchase beauty supplies. Locate people in the Northeast who have ideas and knowledge new ideas for EyeWings. We can be just as popular as wearing false lashes. Graduate College BusinessPersonal By our third year, hire a full- time Director of Marketing. Short-Term Long-Term Run until I find someone else. With this experience, that can help influence new looks for women to express themeselves.

23. Thank you for your consideration. EyeWings The nonmakeup makeup for the Earth! Thank you for your consideration. EyeWings The nonmakeup makeup for the Earth!