1. Tajik Salads care of your health Name: Ismailov Iskandar A student of the 3 rd course of World Economy specialty

2. Mission Statement  Tajik Salad- made chiefly from vegetables and meat, this product contains much vitamins which need our health. Many people like to have supper with salad. Opportunity  Today we can see many restaurants, Canteen, takeaways which providing especially busy people with tasty foods and most of the eaters are fond of salads.

3. Business Profile Type of Business  Tajik Salad is a manufacturing company which produces salad for restaurant, canteens, takeaways, households etc. Retail/wholesale/manufacturer Legal Structure  Tajik Salad is a Sole Proprietorship.  I choose this status to work individual myself and hire employees. Do my best in future to enlarge my business.

4. Qualifications I’m qualified to run this business because:    I like to have a lunch or supper particularly with a salad. We have much vegetable growing land in Tajikistan and a good condition climate for growing. I am familiar with some fellow who can prepare salad as well as competitive-able in the market.

5. Market Analysis Industry NameTajik SALAD Industry Size24020 somoni Total PopulationAdrasman, in restaurants, canteens, fast-foods, in households, in sambusa-rooms, etc. ZIP code: 735690 Target MarketEspecially adults, households with an average household income of 1500 somoni per month (In this case market research is 80%) Potential Market60% of them would be willing to have my product. 13700 8220 10960 Total Population Target Market Potential Market

6. 6 Demographics  The age, gender, occupation, and education of your customers. Economic factors, such as household income, family composition, and size. Geographics At the beginning I am going to supply my product in Adrasman, Central Market and restaurants, kitchens, sambusakhonas, canteens, shops, mini-markets, retail shops, Psychographics  Everybody who likes to have my product. Buying Patterns  My product will qualify my customer needs. Target Market Segment Insert image of a consumer.

7. Competitive Advantage Tajik SALAD Factors 4 Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge Healthy Middle-Certified personal, event planning Adrasman New to market

8. Marketing Mix PeopleProductPlacePricePromotion For all people who like healthy foods with salad Advertising by Mass Media (TV, Radio, newspaper, magazines, websites) Customers in Adrasman and other regions I will produce my self, sell to retailer, sell to wholesaler, distribute to canteen, market-stores 6 som

9. Promotional Mix Advertising Brochures, postage(letters, packages), website, cards, website development. 40 somoni Publicity Press releases, postage Personal Selling Sales Promotion Other Total Monthly Promotional Expense 40,00 somoni Promotional Expense Monthly Amount Monthly Amount

10. Types of Salad Salad Parsley ( Салат Кукуруза ) price-5 som Salad with cabbage and pineapple price-6 som Salad Watermelon price 6 som 10

11. Cost of Materials/Labor Materials Material DescriptionTotal QuantityCost per Unit Fruits2 kg10 somoni Meat1 kg12 somoni Tomato, cucumber, cabbage 1 kg 2 pieces 8 somoni Etc. Total Material Cost per Unit 30 somoni Labor Labor Cost per HourTime (in Hours) to Make One Unit Labor Cost per Unit 50,15 hours 0,75 somoni Total Labor Cost per Unit 1,50 somoni COGS (per Unit) 3,00 somoni

12. Economics of One Unit Selling Price (per Unit) ( Parsley, Cabbage with pineapple, Watermelon ) 6,00 somoni COGS (per Unit) 3,00 somoni Other Variable Expenses (per Unit) shipping & handling 0,50 somoni Total Variable Expenses (per Unit) 2,50 somoni Contribution Margin (per Unit) 3,50 somoni Description of One Unit of Sale: Salad

13. Average Monthly Fixed Expenses Fixed ExpenseAverage Monthly Expense Insurance - Salaries of Employees 1500 Advertising 40 somoni Interest - Depreciation - Utilities (Gas, Electric, Telephone) 150 somoni Rent 100 somoni Other Fixed Expenses 200 Total Average Monthly Fixed Expenses 1990 somoni

14. Time-Management Plan Schedule for a Typical Week Total Hours in a Week = 168 Working Hour56 hours Free time48 hours New business25 hours Family discussion39 hours

15. Monthly Break-Even Units In an average month, the company will begin to make a profit after selling units. 568 Monthly Fixed Expenses=1990 som Contribution Margin per Unit=3,50 somoni =Monthly Break-Even Units=568

16. Healthy food with tasty Salad! Thank you for your attention. Tajik Salad Co. Thank you for your attention. Tajik Salad Co.