Chapter 5 Business Communication Introduction to Business Seventh edition

Excellent communicators... well liked, efficient, and effective.

Communication barriers ・Physical barriers ・Language barriers ・Body language barriers ・Perceptual barriers ・Organizational barriers ・Cultural barriers

Nonverbal communication Eye contact Tone of voice Facial expression Gestures and postures Active listening

Communication channels Channel richness High Low

Choose the right words Analyze your audience Avoid slang Avoid bias Use the active voice Strike the right tone Avoid making grammar goofs

Example... Our team did not hit the sales goal. Active voice Our team did not hit the sales goal. Passive voice The sales goal was not reached.

Business writing Use block paragraphs (1) Use single spacing (2) Double space between paragraphs (3) Do not intend the first sentence of your paragraphs It creates a more organized look for your pages, building the reader's eye through the key elements of your structure.

Successful verbal presentation Opening An interesting or startling statistics Audience involvement A compelling story or anecdote A relevant smile or metaphor Engaging questions

Successful verbal presentation Body Three bodies are ideal Specific examples and vivid comparisons Trusted sources, specific date and expert quotations Use clear transition

Successful verbal presentation Close Summarize your key points Circle back to your introduction Consider sharing quotations or humor Signal to your audience for closing

Successful verbal presentation Other tips Questions Visual aids Handling nerves and hostility Incorporating humor Dynamic delivery

Questions?