Customer Acquisition. A few things before you start… Do your homework. The more you understand your product, the more success you will have Familiarise.

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Presentation transcript:

Customer Acquisition

A few things before you start… Do your homework. The more you understand your product, the more success you will have Familiarise yourself with the products and market you are in Understand that not everyone you contact will become your customer, but stay positive no matter what

There are 3 customer sources 1.Yourself 2.Prospects who do not get involved with the ACN Opportunity 3.Everyone else – warm market

Remember, most customers Buy emotionally, not logically Are not technical Don’t think savings is the most motivating factor Feel great about supporting someone they know Respond positively to the CORRECT APPROACH

3 key words to include in your script 1.Favour 2.Help 3.Try TIP: Urgency + Enthusiasm = SUCCESS

Customer acquisition script “Can you do me a huge favour?” Wait for Response!

Customer acquisition script “I am about to qualify for a promotion with my company and to make this happen, all I need is a few more customers right away!” “Can you do me a huge personal favour, and become one of my customers?” Wait for Response!

Customer acquisition script “I am about to qualify for a promotion with my company and to make this happen, all I need is a few more customers right away!” “I offer several services through an on online store. It would be GREAT if you would be a customer of ALL of my services but if not…” “Can you do me a huge personal favour, help me out and at least give one service a try?”

Happy customers are customers for life Set appropriate product expectations Clearly explain to the customer all their rights

Remember… Not everyone will say YES Don’t get upset because someone won’t try your service Someone who says NO today could say YES tomorrow To think like a business and not get emotional