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Advanced Customer Acquisition “The Process”

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Presentation on theme: "Advanced Customer Acquisition “The Process”"— Presentation transcript:

1 Advanced Customer Acquisition “The Process”

2 United States YBA PREFERRED TOOL
CORE SERVICES – PREFERRED – LIFE OF THE CUSTOMER RESIDUALS Over $3,000 month NON-CORE SERVICES – PREFERRED – LIFE OF THE CONTRACT RESIDUALS YBA PREFERRED TOOL

3 Canada YBA PREFERRED TOOL
CORE SERVICES – PREFERRED – LIFE OF THE CUSTOMER RESIDUALS Over $3,000/month NON-CORE SERVICES – PREFERRED – LIFE OF THE CONTRACT RESIDUALS YBA PREFERRED TOOL

4 Leaders Do Your Homework More Understanding = More Success
Learn about your market and products Master 2-3 services in your area Customer Surveys specific to the market Review FAQs and answers on your Storefront Set weekly or monthly customer training with your team Training, Training & more Training!

5 FACT: The RESULTS of an IBO and their TEAM Who are Excellent At Acquiring Customers:
You will earn a higher residual income Your team will earn a higher residual income Better recruiters because of belief Better trainers Ultimately more successful

6 Perception vs Reality Buy emotionally, not logically
People spend their money on things they think will make them happy Don’t know exactly what they have or what they are paying Savings are NOT the most motivating factor Feel great about supporting a cause Would rather do business with someone they like & trust over saving money Add:

7 Short-Term Goal: 15+ customer points (1st 30 days)
Customer Acquisition Short-Term Goal: 15+ customer points (1st 30 days) Acquire 5 or more qualifying customer points Become a QTT (Qualified Team Trainer) Acquire 15 or more customer points Become an ETL (Executive Team Leader) 20 to 30 points for September Quickstart Bonus Long-Term Goal: 60+ customer points A leader in the hunt for TC, RD, RVP, SVP Points is a must! Allows you to maximize Compensation Plan

8 Prospects who do not become IBOs
Customer Sources Yourself Prospects who do not become IBOs Referrals & Everyone Else – Warm Market Initially new IBOs should focus on Customer Sources 1 and 2

9 Prospects who do not become IBOs
Customer Sources Yourself Prospects who do not become IBOs Referrals & Everyone Else – Warm Market Approach referrals and everyone else after you gain knowledge, experience and confidence

10 We recommend you become your own customer!
Customer Source 1: Yourself We recommend you become your own customer! Creates knowledge & belief for you in the services Teaches you the customer sign-up process Provides you all the necessary tools You set a good example

11 Prospects who do not become ACN Independent Business Owners
Customer Source 2 Prospects who do not become ACN Independent Business Owners Keys to Success Enthusiasm Urgency Rely on your relationship Use the favor approach

12 Referrals and Everyone Else - Warm Market
Customer Source 3 Referrals and Everyone Else - Warm Market Always ask Questions Who do you know? Who would like their service for free? Who would like to save money? Who would like to feed hungry children? Who do you know who would like unlimited service? Who do you know who doesn’t like their current carrier? Who do you know who is paying too much for service?

13 This further helps our mission to feed 1 million children this year!
U.S. and Canada Strive for 5 For IBOs & Customers When you refer 5 people who become customers of the same service, you can receive your same residential service free! This further helps our mission to feed 1 million children this year!

14 Strive for 5 for IBOs and Customers
Local & LD Flash Wireless Digital Phone Refer 5 ACN Digital Phone Service Customers, 5 ACN Digital Phone Service Bundled with High Speed Internet Customers or a combination of both and your service can be FREE! Refer 5 ACN Local and Long Distance Customers and your Local and Long Distance service can be FREE! Refer 5 of each or a combination of Flash and Flash (s) Customers and your Flash Service can be FREE!

15 Strive for 5 for IBOs and Customers
Canada Strive for 5 for IBOs and Customers Digital Phone Local & LD Refer 5 ACN Digital Phone Service Customers, 5 ACN Digital Phone Service Bundled with High Speed Internet Customers or a combination of both and your service can be FREE! Refer 5 ACN Local & Long Distance Customers, 5 ACN Local & Long Distance Bundled with High Speed Internet Customers or a combination of both and your Local and Long Distance Service can be FREE!

16 FAVOR HELP TRY Customer Approach
People will become your customer quicker to support you than if you try selling them on the services

17 Will Play for Food approach
Approaches: With Favor, Help, Try Your “Why” approach Will Play for Food approach “Why” Approach w/ customer survey form and gathering information Ask Questions Approach that lead into Favor, Help, Try Approach Questions with Service for Free Approach

18

19 MARCH TO A MILLION Follow our progress…

20 88% 84% Understand the Power of a Cause Based Mission
of Americans said if given the opportunity would buy service with social benefit of Americans would tell friends & family about a company with a social benefit 84%

21 Customer Acquisition Approach
Use the Customer Acquisition Script Speak with Urgency & Enthusiasm Sort Red Apples Sign Them Up Green Apples Follow the Script Brown Apples Move On

22 “Can you do me a huge personal favor?”
Customer Acquisition Script “Can you do me a huge personal favor?” (Wait for Response)

23 Red & Green Responses – Ask the Favor!
Customer Acquisition Script Red & Green Responses – Ask the Favor!

24 Customer Acquisition Script
“I’m working with a company that offers all of your essential home services that most people use every day like home phone service, television, wireless cell phone service and gas and electricity just to name a few. However, when you use one of our services, you’re helping support a charity that focuses on feeding children in need.”

25 Customer Acquisition Script
“Very simply, when you become one of my customers, a child gets fed each and every month for as long as you remain a customer. If I acquire a certain amount of customers this month, we can provide even more meals to hungry children, and I’m only a couple customers away from my goal. In addition, I can show you how your service could be free when you simply refer a handful of other customers who sign up for the same service.”

26 “If I can offer you a service:
Customer Acquisition Script “If I can offer you a service: That you are already using with the same or better quality and value that you are used to...and with the potential to receive that service for free… Can you do me a huge personal favor, help support me and this charity and become one of my customers?” (wait for response)

27 Send Will Play for Food or Strive for 5 Video
Customer Acquisition Script – Alternate Option Using the WPFF Video “Do you mind giving me your cell number? I want to text you a video to watch, and then I can follow up with a phone call to find out if you like what you see.” Send Will Play for Food or Strive for 5 Video

28 How to Handle Green Apples
Answer The Question Ask For The Favor

29 Ask for the Favor “Can you do me a huge personal favor, help me and this charity and become one of my customers?”

30 Answer the question Ask for the favor
How to Handle Green Apples For additional commonly asked questions and answers visit your Store Front and remember for best results: Answer the question Ask for the favor

31 Don’t have any emotional attachment -
How to Handle Brown Apples Don’t have any emotional attachment - Not everyone is going to say YES Don’t get upset Understand we SORT - NOT SELL SW / SW / SW NEXT “NO” today / “YES” in the future WHY people say “NO” Have Fun

32 The Process Flash Wireless Customer Acquisition

33 Flash Wireless - The Process
First Step If you want success, become your own customer…period! This is one of your best recruiting tools In some cases, may mean having to break your contract

34 Key Points Use Storefront / Flash Wireless to view compatible devices
Add continued at top remove flash wireless – add logo to all slides Use Storefront / Flash Wireless to view compatible devices Have access to Wi-Fi – most phones activate over Wi-Fi (Starbucks, House, etc.) Customer will need account # from previous provider and 4 digit PIN code to transfer number

35 Key Points Get familiar with where to find MEID numbers for phones
Flash Wireless Key Points Get familiar with where to find MEID numbers for phones Android - under battery (Droids, HTC, Samsung Galaxy, etc.) Apple products like iPhone - under settings in phone

36 Key Points Make sure phone is charged
Flash Wireless Key Points Make sure phone is charged Have Flash Customer Service number handy: Customer must have an address – easy to get a free one through gmail, etc.

37 Key Points Flash (s) is Sprint, Flash Wireless (v) is Verizon
Get familiar with plans on both networks FAQs located in Support section of your storefront – a must read if you want to be excellent at this service

38 Key Points Know which network your customer is currently using
Flash Wireless Key Points Know which network your customer is currently using BYOD (bring your own device) - see compatible phones by selecting “Bring Your Own Phone”

39 Key Points Flash Wireless (s) – 3G, 4G and 4G LTE Device support
Many desirable phones (iPhone 5, note 2, Galaxy 2, 3 and 4s, etc.) Flash wireless (v) – supports many 3G devices, with more devices coming

40 Key Points Flash Wireless
Latest and greatest devices may not be supported within first year of release Reality: Most people don’t want to spend $800 on a new phone or get into a contract with Early Termination Fees People prefer to save on their monthly plan versus having the latest phone

41 Flash Wireless Key Points Flash wireless (s) Advantages: Contract phones with 2-year agreements at reduced costs and will require credit checks Flash Wireless (v) Advantages: No contracts, no credit checks, month to month billing, no ETFs, unlimited plans, awesome pricing plans

42 Flash Wireless Points and commissions for the life of the customer forever as long as they are paying their bill ☺ $$$$$$$$$$!!

43 Bring current number with you or get a new number
Flash Wireless Purchase equipment online with no contract – must pay for phone during checkout Bring current number with you or get a new number

44 Add Ons Flash wireless (s) – International plans
Change all references to s and v Flash wireless (s) – International plans Flash Verizon (v) Mobile hotspot – provides Wi-Fi to up to 5 other devices Many online companies offer insurance for phones Unlimited calling is based on normal, personal, non-commercial use.

45 Rate Plans Unlimited voice only - $32
Flash Wireless (v) Rate Plans Unlimited voice only - $32 Voice, text and 200 MB data - $36 Unlimited voice, text and data - $67 Biggest Advantage: Unlimited Plans Unlimited calling is based on normal, personal, non-commercial use.

46 Rate Plans Unlimited voice only - $32
Flash Wireless (s) Rate Plans Check plans against website – make bullets Unlimited voice only - $32 Unlimited Voice and text plus 200 MB of data - $36 Unlimited voice, text, and data - $47

47 Advantages Over Other Carriers
Flash Wireless (s) Advantages Over Other Carriers All billing is done through credit, debit or use of a prepaid card Having an unlimited or data plan is not required for smartphones. Select a lower priced plan and use a smartphone with Wi-Fi capability

48 Advantages Over Other Carriers
Flash Wireless (s) & (v) Advantages Over Other Carriers Pricing plans already include most taxes Flex Wallet - Customer receives $10 credit at sign- up for use with directory assistance, international calling, etc. Allows no contract customers all conveniences of contract customers

49 Customer Account Management
Flash Wireless Customer Account Management Accounts managed online at flashwireless.com Remember you can upgrade or change devices at any time at flashwireless.com Put in new ESN/ MEID number. Takes about 3 to 5 minutes

50 Flash Wireless Sign Up Process Update based on new website Go to your Online Store, select Wireless, then Shop Now Choose your network 3 ways to shop – by plan, by phone or bring your own phone

51

52 Sign Up Process - BYOD Enter the phone MEID number
Flash Wireless Sign Up Process - BYOD Enter the phone MEID number A handful of phones like iPhone 5, Samsung Galaxy 4, etc. ask for the ICC ID number which is located in same area Once device is checked and approved, proceed to next page and pick a plan

53 Flash Wireless Sign Up Process - BYOD Add additional features such as international plan One time activation fee of $29.99 added Select to transfer your number or acquire a new number

54 Flash Wireless Sign Up Process If transferring a number, enter previous account number and 4 digit PIN code from previous provider If not correct, order will be placed but number will not port until fixed – customer will receive an with instructions

55 Sign Up Process Enter billing and shipping information
Flash Wireless Sign Up Process Enter billing and shipping information Enter your and create password for online login account management Enter payment information Agree to Terms and Conditions - The Customer Must Do Themselves (Important)

56 Confirmation code – write this down for future reference
Flash Wireless Confirmation code – write this down for future reference Once complete, customer will receive 2 s Confirmation of order Activation instructions – may take up to 72 hours for customers transferring a number

57 All details on how to activate phone will be provided
Flash Wireless All details on how to activate phone will be provided Activation instructions for all phones available under Tools and Resources tab on Flash Wireless Online Store

58 Flash Wireless Important Reminders Most phones activate by Wi-Fi or a code, so customer should keep both phones with them at all times in the event the number ports while in a Wi-Fi area. In this case, the original phone would no longer work.

59 Flash Wireless Nuggets Gather information from potential customers through the customer survey form or by asking … What network do you have? What are you currently paying? How many phones on plan? Do you have unlimited Data? Are you in a contract with current provider/how many months are left?

60 Flash Wireless Nuggets Move ETF copy to previous ETF slides – about breaking contracts Even with ETF fees, we can save customers money over a few months which often offsets the ETFs 3 accounts with up to 5 phones on each account per household address

61 Nuggets Don’t forget… Strive for Five for IBOs & customers
Flash Wireless Nuggets Don’t forget… Strive for Five for IBOs & customers If you have Flash wireless service and acquire 5 additional customers in addition to yourself (even in own home) your service can be free Savings of up to $804 a year just on your own phone

62 Become a Flashaholic! Nuggets
Flash Wireless Nuggets Flash wireless is an ACN Core service which means you will receive points and residuals for life of customer Become a Flashaholic!

63 Set up weekly or monthly Customer Training with your team
Go get 60+ Points of Flash Wireless to master service & build Billing Revenue Send customers Thank You Cards from the Contact Center this weekend! Use testimonials at your weekly BOMs


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