1. Customer
ACQUISITION

2. Customer Acquisition
Short-Term Goal: 20+ customer points (1st 30 days)
Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team Trainer)
Acquire 15 or more customer points - Become an ETL (Executive Team Leader)
Long-Term Goal: 60+ customer points
Allows you to maximize Compensation Plan

3. Customer Sources Yourself Prospects who do not become IBOs
Referrals & Everyone Else – Warm Market
Initially new IBOs should focus on Customer Sources 1 and 2

4. Customer Sources Yourself Prospects who do not become IBOs
Referrals & Everyone Else – Warm Market
Approach referrals and everyone else after you gain knowledge, experience and confidence

5. Customer Sources Yourself Prospects who do not become IBOs
Referrals & Everyone Else – Warm Market

6. Customer Source 1: Yourself
We recommend you become your own customer!
Creates knowledge & belief for you in the services
Teaches you the customer sign-up process
Provides you all the necessary tools
You set a good example

7. Customer Source 1: Yourself
Preferred Services
Digital Phone Service
Wireless
Energy
Merchant Services
DigitalTalk Express®
Local & Long Distance
Home Security & Automation

8. Customer Sources Yourself Prospects who do not become IBOs
Referrals & Everyone Else – Warm Market

9. Prospects who do not become ACN Independent Business Owners
Customer Source 2
Prospects who do not become ACN Independent Business Owners
Start building your team by inviting your contacts to view the ACN presentations available to you
If after viewing the ACN presentation one of your prospects chooses not to become an IBO, ask them to support you by trying all of the services you are offering or at least one of the services
Just imagine how many customers you can acquire over time with these sources

10. Keys to Success Customer Source 2 Enthusiasm Urgency
Prospects who do not become ACN Independent Business Owners
Keys to Success
Enthusiasm
Urgency
Rely on your relationship
Use the favor approach

11. FAVOR HELP TRY Customer Approach
People will become your customer quicker to support you than if you try selling them on the services

12. Customer Approach Yourself Prospects who do not become IBOs
Referrals & Everyone Else – Warm Market
*Focus on this source after you gain knowledge, experience and confidence
*Always ask for referrals from all of your customers

13. YBA PREFERRED TOOL CORE SERVICES - PREFERRED
Over $3,000/month
NON-CORE SERVICES - PREFERRED
YBA PREFERRED TOOL

14. Primary Services for Qualification
Digital Phone Service
Local Long Distance
Flash Wireless
TV Service
Xoom Energy
Merchant Services

15. U.S. STRIVE FOR FIVE POWER YOUR HOME
When you acquire 5 customers of the same service, you receive your service up to FREE!
ACN Digital phone service or DigitalTalk Express
ACN local/long distance or Business Advantage
Flash Wireless
POWER YOUR HOME
Your residential energy service up to FREE!

17. Customer Survey

18. Customer Survey Script
“I’ve started a new business I’m really excited about. I was wondering if you could do me a HUGE favor?
(wait for response)
Right now I am in the process of learning our new business. It would be a big help if you would you spend a couple minutes with me filling out a brief survey so I can learn about the services you have and approximately how much you are spending? This is really going to accelerate my learning curve.”
Words NOT to use: *Switch *Change *Sell

19. Customer Survey Script
If you are there in person hand them the sheet and let them fill it out.
If you are on the phone go over the sheet box by box and write down their information.
Note: If they are in contract you don’t need to get the details of the service. You will call them back towards the end of their contract and get the information then.
Remember: don’t sell them right there even if you know you can save them money, just get the information.

20. Customer Survey Script
After they fill it out say “Thanks a lot, I really appreciate your time, it’s a big help. What I'm going to do is spend a few minutes comparing services and pricing.
By the way… if we do happen to find we can save you some money, would it be okay if I called you about it?” (Response)
Go back and research it on your online store. Call your upline if you have questions or need further clarification or assistance or help with Follow up.

21. Customer Survey Script
Call them back within 24 hours with great enthusiasm.
Tell them you’ve found some great deals but need a little more information.
Ask how soon can you stop by to show them what you found.
Reminder: They may not be a customer today. Build your long-term customer database!

22. Customer Acquisition Approach
Use the Customer Acquisition Script
Speak with Urgency & Enthusiasm
Sort
Red Apples Sign Them Up
Green Apples Follow the Script
Brown Apples Move On

23. The RESULTS Of A TEAM Who Is Excellent At Acquiring Customers
You will Earn a Higher Residual Income
Your Team will Earn a Higher Residual Income
Better Recruiters Because of Belief
Better Trainers
Ultimately More Successful

24. Additional Product Information
IBO Back Office and Your ACN Direct Online Store

25. Now Go Get 60+ Points And Build Billing Revenue
RESIDUAL INCOME IS THE REWARD !!!
© ACN Opportunity, LLC 2013_CP_PPT_Weekly_CustAqu_120913