242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2011 MediaMind Technologies Inc. | All rights reserved Media Service Pack 2.2 Overview Marco Senftleben | Head of Account Management March 2011

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2011 MediaMind Technologies Inc. | All rights reserved Excel Trafficking – Existing Placements Excel Trafficking – Addl. Changes Reset Password - Validation Code Package Enhancements Default Contact Settings Miscellaneous Agenda

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2011 MediaMind Technologies Inc. | All rights reserved Excel Trafficking – Existing Placements Existing placements can now be edited in Excel. Updates to existing placements relevant only when importing excel to the same campaign. Excels exported before 3/27 cannot be uploaded after that day. No option to delete a placement through the Excel. Packages cannot be updated in the Excel – only in MediaMind. As in the online edit, some fields cannot be edited: Booked impressions if less than actual impressions served Sites Start/end dates of placements cannot be changed (if they are three months in the past).

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2011 MediaMind Technologies Inc. | All rights reserved Excel Trafficking – Misc. Updates Export Placements by Filter Previously: When exporting placements, no filtering capabilities All campaign placements were exported. Now: When exporting placements to Excel, the Excel will be exported only with placements currently presented in the Placements grid, according to filter.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2011 MediaMind Technologies Inc. | All rights reserved Excel Trafficking – Misc. Updates Placement Limitation – 2,500 Rows When number of placements in Excel reaches 2,500, the Excel has performance issues. When importing, number of rows in each tab now limited to 2,500. Also when exporting, if placement code is required, the Excel is limited to 2,500 rows. Select this checkbox to include placement tags. If not selected, the Excel will not be limited.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2011 MediaMind Technologies Inc. | All rights reserved Reset Password - Validation Previously: When resetting password in MM, only username was requested. Now: Both username and address are required, which ensures additional validation/security. Note: Once username is verified, address will be verified as being the same as the username’s address in MM.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2011 MediaMind Technologies Inc. | All rights reserved Code Package Enhancements Authorized address for code packages Previously: Mail sent from MM servers sometimes went to junk mail. Result: Publishers would not receive the code package. Now: is sent from a MM authorized address called:

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2011 MediaMind Technologies Inc. | All rights reserved Default Contact Settings Agency contacts are usually the same across campaigns; default settings can now be set at the agency account level. When a new campaign is created, default contacts are taken from the agency’s settings. These can be overridden – account defaults will not be affected. Note: If user is restricted for one or more of the account’s advertisers, the default contact will not be shown for the restricted advertiser’s campaign.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2011 MediaMind Technologies Inc. | All rights reserved Miscellaneous 1.Placement Name Length – Placement Name field will be lengthened (in UI, ET, and reports), from 100 to 250 characters. 2.Media Cost Tab – Current Costs tab will change to become new Billing tab, and will mainly be for internal users only. Media Cost sub-tab will move to Monitor tab. The Billing tab will hold the IOs for all external users. 3.Edit Stop Serving Property on Placement – Billing account on placement level no longer relevant; only the agency will have the option to edit this field. Default will be taken from the campaign agency.

© 2011 MediaMind Technologies Inc. | All rights reserved Thank you!