October 2012 Oregon Community College Mobile Initiative

Overview Q: How can our community colleges meet the evolving mobility demands of students, faculty and the community? A: Provide your community on-demand access to essential campus information, when and where they need it, helping to retain students, reinforce your brand, maximize your existing campus resources and drive student engagement How? Approve a project to implement Blackboard Mobile Central across the Oregon Community Colleges.

Why Mobile? Additional Resources: The 60 Second Guide to Smartphones in Education (edudemic) Mobile: It’s Time to Get Serious (EDUCAUSE Review) Additional Resources: The 60 Second Guide to Smartphones in Education (edudemic) Mobile: It’s Time to Get Serious (EDUCAUSE Review) Smartphone penetration increases with younger generations – even those earning low annual income

Why a Mobile App? infographic/ Time spent on mobile apps surpasses all other web consumption Apps provide a more personalized and engaging experience

Why Mobile for Community Colleges? "For a community college…mobile meets the needs of our unique student body — they often juggle coursework with full-time careers and personal and family obligations. Mobile increases the opportunity for students to connect and engage with the campus community when it fits into their lives, not just when they are on campus.” Campus Computing Project surveyed IT leaders: have you activated mobile apps or will you in the coming academic year? Institution Type Public Universities32.5%55.3% Community Colleges12.4%40.9% October 2011: Patrick Bauer, CIO, Harper College (EDUCAUSE Review) “Yes” responses tripled for community colleges in 1 year. Are you staying competitive?

Mobile Project Results Harper Mobile was a strategic part of the new student completion rate plan to break down the interaction barrier, foster a higher level of involvement, and deliver more relevant support to students. 2-Year Institution Goal for implementing new plan: Graduate 486 more students Yr 1 Status: Early numbers show that they are on track to graduate an additional 2,298 – exceeding their goal by 376% Graduating More Students Within one year, Northern Arizona University’s online applications via mobile DOUBLED. In just one weekend, 20 students accepted offers through NAU Mobile. Increasing Enrollments NORTHERN ARIZONA UNIVERSITY

This is Your App This is one of your many campus life tools This is part of your marketing strategy This is your ERP access Conceptual mock up This is your learning environment & course information

Benefits of a System Mobile Approach Provides a common landscape for mobile users across the system o Enables shared innovation o Leverages technology skill sets at one school for all schools o Creates a community of practice to identify & share top methods Lowers the overall cost of ownership Builds on momentum of system-wide Blackboard Collaborate agreement for cohesive project

Athletics Courses Directory Events Images Library News Bb Learn Maps Augmented Reality Compass Integration Places Tours Transit Videos Links Help Blackboard Mobile Central Offering Software Development Kit (SDK): Clients who purchase an annual license for Blackboard Mobile Central are given a set of tools that aid in developing new custom applications. Marketing Support: The Bb Marketing Team has ready-made resources to help you plan and execute a marketing launch for your app(s). Analytics: Track the number of app users and number of app runs by type of device, day of the week, and much more Centralized, branded mobile presence for campus life: native apps for iOS, Android & Blackberry – mobile web for all other devices

Additional Materials Blackboard Mobile Central Implementation GuideImplementation Guide Blackboard Mobile ROIROI Blog post featuring 3 Community College IT Leaders: Bb Mobile Central & Meeting the Needs of Community CollegesBb Mobile Central & Meeting the Needs of Community Colleges Download sample apps: NRCC Mobile, Harper Mobile, NAU Mobile (also in Google Play)NRCC MobileHarper MobileNAU Mobile