2.  Initial Targets  Maps, News, Events, Laundry  Create Mobile Web Design Standards m.uiowa.edu/about/develop/ m.uiowa.edu/about/develop/  Direction Mobile Web  Limited Resources  Hedge our bets - uncertainty in the Mobile World

3.  Iowa State University Survey  10/19 - 11/2/10.  Sample of 5,000 students  Over 1250 respondents for a 25% return rate

4.  Key Results  Students with Mobile Phone – 99.15%  Students with Texting Plan – 89.2%  Students with a Smart Phone – 69%

5.  Smart Phone Breakdown  63% iOS (iPhone, iPod Touch, iPad)  12% Android  16% Blackberry  9% Windows Mobile

6.  Dining Services  Menus, hours, ordering online  Student Information System  Class schedule, Registration, Grades, CYCash  Course Management System  Check assignments, notifications from instructors  Campus Events  Academic calendar events and Lectures

7. Service OS uiowa.edu N=33000 ActiveSync N=4800 Bongo N=60368 iPhone/Touch43.9%49%53.7% iPad17.5%13%1.4% Android32.5%25%34.8% BlackBerry5.2%8%9.3%

8.  Pressure to Have an “App Store” Presence  Utilizing Device Features  Camera  GPS  Accelerometer  Offline Mode

9.  Partnerships – Office of Strategic Communications  Together provide the front door to UI Mobile  Unified App Presence for Iowa  Native  Mobile Web

10.  Appcelerator Titanium  create native mobile, tablet and desktop application experiences using existing web skills like Javascript, HTML, CSS, Python, Ruby, and PHP  jQuery Mobile  framework will allow you to design a single highly branded and customized web application that will work on all popular smartphone and tablet platforms.

11.  UI Mobile Downloads – through June 9  iOS - 2130  Android – 417  Bongo Downloads  iOS - 731  Android - 199