1. Harper Mobile Connecting with Students

2. Harper College
Linda A. Mueller Manager, Business Systems Development and Support

3. Harper College Founded in 1967
Community college in Palatine, IL (30 miles NW of Chicago)
Enrollment
17,659 Credit (Fall Headcount )
4,539 CE (Fall Headcount )
889 Faculty (204 FT; 685 PT) (Nov. 2010)
693 Non-faculty (Nov. 2010)

4. Agenda Why Go Mobile? Developing Our Mobile Strategy
Design, Branding & Marketing
Student Engagement, Analytics & Feedback
Looking to the Future….

5. Hands On (see handout) Download the app from the App Store
Visit our mobile web site
Watch our YouTube video

6. Why Go Mobile?

7. Where It’s At: Our Students
Pew Research Center
93% of 18- to 29-year-olds own a cell phone; 65% own a smartphone
31% of current cell Internet users say they mostly go online using their cell phone, not desktop or laptop.
31% of American adults own a tablet computer
60% of students sometimes feel “addicted” to their phone
93% of students claim their smartphone makes their lives easier

8. Where It’s At: Higher Ed
2012 Survey by collegewebeditor.com representing 267 institutions
59% of institutions provide mobile of some type 59% of the survey respondents plan to implement a mobile solution in less than a year 88% identify current students as target audience 83% of existing or planned mobile solutions support campus life by providing a calendar of events, bus schedules or maps among others.

10. Connecting with our students…

11. Connecting with our students…
…on their terms

12. Student Technology Survey 2011
I would like to use my smart/mobile device for: (check all that apply)
Number of Students

13. Increasing student engagement = Increases likelihood of student success
Taking Student Retention Seriously: Rethinking the First Year of College
Vincent Tinto
Syracuse University

14. …For me, the key piece is recognizing that the mobile computing power in our pockets radically changes not merely our classrooms but, more important, the spaces that students inhabit and the conversations they have outside of our teaching…

15. Developing Our Strategy

16. Getting Started Develop internally or partner
Staffing/Financial resources
Timing
Capabilities of staff

17. Partnering with Blackboard
Availability on all popular mobile platforms
Ability to quickly develop and deploy
Market leadership
Scalability
Availability on all popular mobile platforms
Ability to quickly develop and deploy
Market leadership
Scalable

18. Our Mobile Team

19. Test Devices Blackberry Mac w/iOS simulator iPads Xoom Android iPods
iPhone
Android

20. Phase 2 enhancements for iOS and Android
Timeline
Start
7 mos.
8 mos.
13 mos.
14 mos.
Kick-off
Dec 2010
iOS
June 2011
Android
July 2011
Phase 2 enhancements for iOS and Android
Blackberry
Jan 2012
Web app
Feb 2012

21. Design and Branding

22. Research: What’s Out There?

23. Review Blackboard Implementation Guide

24. Incorporate Graphic Standards

25. Evaluate Icon Sets