Phoenix Weekly A leading magazine in the Chinese community September, 2015

Background Phoenix Weekly, a comprehensive publication launched in 2000 and is published by Phoenix Satellite TV, with permission for distribution in mainland China and overseas. Owned by separate shareholders, it is independent of any party or organization. Issued on the 5 th, 15 th and 25 th of every month.

Phoenix Weekly’s inspiring articles cover all spectrums of politics, current affairs, finance, business, social issues and culture from the mainland, Greater China and around the world. Each stimulating issue is packed with insightful reports, in- depth analyses, exclusive interviews, special features, striking photos, as well as a distinctive cover story on the hottest topic. Content

Phoenix Weekly’s editorial independence and unique international perspective have won wide recognition from Chinese communities worldwide. Read by government officials, entrepreneurs, celebrities and business elite, it has become the No. 1 current affairs and politics periodical in China. Readership

Distribution channels Hotels : Top-rated hotels in major cities of China Major airports In-flight: airlines including Dragonair, Air Macau, Xiamen Airlines, Shenzhen Airlines and China Southern Airlines Clubhouses and uptown residential communities Free Periodicals: complimentary copies are delivered regularly to leaders of local governments, corporations and tertiary institutions Retail/ Subscription: Mainland China – subscription drives take place regularly at major towns, cities and economic zones while copies are available for retail at upmarket spots across the country Outside the Mainland – retail sale in Hong Kong, Macau, Taiwan, Australia, New Zealand, Singapore, Malaysia, Japan, Canada and United States

Distribution at hotels

Reader Profile Male skewed Mature age group (25-50) Well-educated High income High levels of consumption Decision-makers on major household expenditure Government officials, business leaders, managers and senior executives in charge of office purchases Long-time subscribers showing strong brand loyalty Source: Phoenix Weekly

Source: Phoenix Weekly 2011

Advertising opportunities in Phoenix Weekly  Ad Insertion  Advertorial  Editorial  Special supplement  Contest  Front Art Cover  Belly-band  Others (discretionary)

Editorial in Phoenix Weekly 2 ROP Full-page regular print-ads 215mm(W) X 275mm (H) 1 ROP Full-page Editorial Feature Ernest Borel was the official watch sponsor of Miss Chinese Cosmos Pageant for 3 consecutive years. Detailed feature on Phoenix Weekly to maximize its product exposure.

Major Advertisers Mercedes Benz Volkswagen

Major Advertisers Mao Tai Jiu Broad Air Conditioning

ONE-STOP INTEGRATED MARKETING OPPORTUNITIES Phoenix Weekly Phoenix New Media ifeng.com Phoenix Chinese On-air In-print On-line Phoenix InfoNews Phoenix Movies Phoenix N.A. Chinese Phoenix CNE Phoenix HK Phoenix Multimedia Platform

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